Solution of commercial supply chain collaboration platform in household appliance industry: lean supply chain system management, boosting enterprise intelligent manufacturing upgrading

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The household appliance industry has moved from supply driven to demand driven

The functional value of the commercial supply chain collaboration platform in the household appliance industry

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China is the largest household appliance producer in the world 、 Consumer and trading countries , In the context of new consumption upgrading , Users' consumption channels are becoming more and more diversified , The rise of new models such as live broadcast e-commerce is impacting the sales channels of traditional dealers , The overall supply chain channel pattern of household appliances and other enterprises is undergoing drastic changes . How to upgrade supply chain collaboration , Realize the in-depth and vertical management of the whole channel to improve user service quality and enterprise competitiveness , It has become an urgent problem in the household appliance industry .

picture source ： Prospective economist

The household appliance industry has moved from supply driven to demand driven

In the past few decades, the household appliance industry has been mainly driven by the supply side , Color TV 、 The refrigerator 、 The refrigerator 、 Air conditioner, etc Single product order appears , Brand new household appliances have effectively improved the quality of life of residents , Promote the wave development of the industry . In the process of improving product penetration and market expansion , Leading household appliance manufacturers that control the R & D, manufacturing and circulation of products 、 Channel merchants dominate , Grasp commodity pricing power and product upgrading direction .

As the household appliance industry matures , The penetration rate of core large items is close to the upper limit 、 The category of household appliances has increased significantly 、 The sales channels are becoming decentralized and diversified 、 The market competition is becoming increasingly fierce , Supply factors are obviously saturated , Consumer demand has become the core factor dominating the growth of the industry . Changes in the underlying logic of the industry , It will inevitably bring new development trends , Driven by consumer demand, the household appliance industry is moving towards “ new ”、“ fast ”.

In the digital age , The tentacles of new retail have extended to research and development 、 Every link of production and Exchange , The boundaries of the supply chain are becoming increasingly blurred , The traditional distribution mode of scattered and poor is no longer suitable for the innovative needs of brands and retail terminals . Digital commerce cloud household appliance industry business Supply chain collaborative management platform Solution , Reduce costs and increase efficiency for the digital supply chain , Create a controllable risk 、 Cost optimization 、 The most efficient digital intelligent supply chain management system , Help enterprises build a real-time smart supply chain management platform for industrial ecology , Create a new model of home appliance supply chain , Enhance the enterprise value chain benefits of the brand , Promote the commercial digital upgrading of the supply chain of household appliance enterprises .

The functional value of the commercial supply chain collaboration platform in the household appliance industry

1、 Efficiency

The purpose of intelligent supply chain management platform is to pursue the overall efficiency of the whole supply chain and the effectiveness of the whole system cost , Minimize the total cost of intelligent supply chain platform . The focus of supply chain management is not simply to minimize the transportation cost of a certain supply chain member or reduce the inventory , But by adopting SCM The supply chain management system coordinates the members of the supply chain to minimize the total cost of the whole supply chain , Ensure the smooth operation of the whole supply chain system , Efficient and convenient .

2、 entirety

The intelligent supply chain management platform focuses on bringing suppliers 、 Manufacturer 、 Warehouse 、 Distribution centers and distributors , All links from ordering to execution and delivery are integrated ,SCM Supply chain system includes business activities at many levels of enterprises , Such as strategic level 、 Tactical level and operational level, etc .

3、 Perfect the plan

Digital intelligent supply chain management system manages all resources strategically , Meet the needs of customers for enterprise products . The perfect plan is to establish a series of methods to monitor the supply chain through the supply chain platform , send SCM Smart supply chain system can be effective 、 Deliver high quality and high value products or services to customers at low cost .

4、 Simplify the process

Intelligent supply chain management platform can help enterprises choose suppliers , Help enterprises and suppliers to establish a set of processes and monitor and improve management , The intelligent supply chain platform simplifies the way to combine the management process of goods and services provided by suppliers , The process is simple , It is easy to operate .

Through the commercial supply chain collaboration platform service scheme , The supply chain system covers all links from ordering to execution and delivery , Truly realize intelligent supply chain system management . Optimize industrial efficiency through intelligent supply chain management platform , Improve information accuracy , Put the information flow 、 logistics 、 Integrate and manage industrial data such as capital flow ,SCM The intelligent supply chain platform provides online purchasing for household appliance enterprises 、 sales 、 Big data analysis 、 Application promotion and other one-stop in-depth value services , Realize data exchange 、 Full chain integration 、 Comprehensively improve platform operation efficiency and platform revenue .

Besides , Digital supply chain management platform will apply data capture and acquisition technology , Can be based on SCM Supply chain system big data for forward-looking prediction and analysis , Real time insight into potential risks . Digital transformation through intelligent supply chain platform , Effectively monitor the whole chain of circulation , In order to reduce inventory costs , Improve the level of decision making 、 Improve operational effectiveness .

Industry digital transformation is imminent , Connect upstream and downstream suppliers and other links through digital technology , It will become a new trend for the development of home appliance industry to promote the online and offline dual line integration business model through digital tools , Seize the opportunity of industrial Internet , Build a commercial supply chain collaboration platform , Accelerate the transformation of manufacturing intelligence , Help enterprise management 、 Digital transformation of marketing and service scenarios .

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