Anta is actually a technology company? These operations fool netizens

Anta's business logic continues and highlights the scientific and technological strength of products , Help national brands compete for gold and silver with the top scientific and technological level , With the help of the excellent performance of athletes , With “ Technological strength ” Puncture the public's brand awareness of Anta , So as to continuously realize the transmission of science and technology from top to bottom , From professional athletes' equipment to mass sports 、 Life series products .

9 month 27 Products unveiled at the press conference on the th , A game with great self style 、 The high-tech press conference attracted the attention of many people .

wait , I'm not talking about Xiaomi , But Anta online innovation and Technology Conference .

Anta held “ Create the future · Anta innovation and Technology Conference ”, It was made public in the live broadcast The latest Anta nitrogen technology platform , Show your understanding of future sports technology .

You think Anta can only make shoes ？ Take a look at these futuristic special effects ↓↓↓

Zhang Jike, a famous table tennis player, was even invited to the scene , Directly and virtual host Xiao nitrogen came to a duel in the air .

Of course , These are all appetizers , The main purpose of this online conference is to show Anta's latest Anta nitrogen technology .

Simply speaking , Anta nitrogen technology is a new generation of Anta midsole Technology .

stay “ Rebound 、 Light weight 、 persistent ” Three aspects , Maximize the power of basketball shoes and running shoes , Not only comfortable to wear , It can also make you run faster 、 Jump higher .

Anta for the first time introduced the popular technology in the fashion industry, such as hot fitting 、 Laser cutting punching 、 One piece technology is integrated into sporting goods . And will continue to empower the national team with the same technology mass sports equipment , Let ordinary consumers also have synchronous access to national brand scientific and technological products .

And beyond commercial value , And form a benign brand science and technology value cycle , Let Anta get more powerful resources to continue to promote high-tech research and development . Technological value has also become the core value beyond its commercial value .

stay 《67 Olympic medals —— How the sports performance of a country has changed qualitatively in less than a generation ？》 In a Book , author João Medeiros The answer is given ： Technology .

After the British delegation defeated Atlanta , The then British government was deeply stimulated , Not only led the establishment “ British sports ” department , The British Institute of physical education is further established under this department .

The purpose of the British Institute of Physical Education , It is to provide scientific, technological and medical support for various sports . After the establishment of the College , A large number of sports scientists who previously engaged in pure academic research have entered the national teams of various projects , Applying scientific models to sports competition training , Help Britain win the gold medal .

With the help of Technology , It took less than a generation for British sports to rise .

Tokyo Olympic Games , The Chinese delegation can win 38 gold 、32 Yinhe 18 copper , Equal to the best record of overseas participation in the Olympic Games , Technology also contributes greatly . for example ,37 Year old veteran LV Xiaojun grabbed 170 kg 、 Clean and jerk 204 kg 、 Total score 374 The men's weightlifting won the Olympic record in the three events of kilogram 81 Kg champion , The pair under his feet are customized according to the structure of the human arch 、 Anta tonnage weight lifting shoes, which are infused with many scientific and technological elements, are indispensable .

Actually It's not just competitive sports , Under the upgrading of consumption , Mass sports people are no longer satisfied with the basic functions of sports equipment , Instead, I hope to enjoy the improvement of sports experience brought by more technology . IResearch's report shows that , Among the factors that consumers consider when purchasing sports equipment , Functionality and sense of technology rank high . Sports people expect sports shoes and clothes to be professional 、 It has the characteristics of ergonomics and functional diversity .

thus it can be seen , Whether it's professional competitive sports , Or mass movement , Have entered “ No technology 、 No sports ” The new stage of . And the power of technology to sports , It is mainly reflected in two aspects ： One is , The performance improvement of sports equipment by new scientific and technological materials —— Such as reducing resistance 、 Reduce the load of athletes 、 Help sweat and cool down 、 Shock absorption 、 Improve flexibility and so on ; Two is , The improvement of high-tech training equipment and means on Athletes' training and competition performance —— Including analysis 、 Correct and optimize technical actions 、 Find out the problem of the game 、 Discover the technical characteristics of competitors 、 Formulate scientific and reasonable technical and tactical planning, etc .

Anta will also hold an innovation conference every year in the future , Release new sports product technology , Invest more energy in research and development .

I believe Anta will also continue to lead the progress and innovation of sports technology in China , Help professional athletes and more ordinary consumers like us .

But there's a lot to be said , For our consumers , As long as there are good products , There will be willingness to buy , Domestic brands should truly achieve self-reliance , There is still a long way to go .

come on. , The future of domestic sports brands can be expected ！

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