Short video, more and more boring?

2021 year , We've seen too much “ Traffic password ”. The embarrassing scene of social death 、 Tao Baibai's horoscope 、 Classmate Zhang's rural fireworks 、 Sad and romantic Mohe dance hall 、 Stunning cross dressing with strong contrast , And the major divine tunes that dominate the hot list BGM…… Short video field , Almost every month can usher in a wave of traffic climax .

When a phenomenal work appears , Based on the purpose of attracting traffic , The number of content of the same type will surge over a period of time . For example, after a cross dressing video became popular , Someone will take photos of the same style to rub the heat , For a period of time, the whole network is full of cross dressing videos .

Deep down, people are more likely to like popularization 、 Popularize 、 Entertaining content , So that these contents can be quickly disseminated , And then attract a lot of traffic . At this time, the short video platform in order to quickly obtain traffic , It will also promote the exposure of content to a certain extent , This creates a cycle , The resulting homogenization is becoming more and more serious like a snowball .

When you slide up and down , There is no other difference except that the account name and the character are different , Nothing new naturally cannot form effective sensory stimulation , The repetition and similarity of content brings about the aesthetic fatigue of users .

meanwhile ,2021 Whether Tiktok or Kwai , It's funny 、 game 、 Food KOL The quantity occupies a large volume on the platform , The attention of fans remains high . Under the diffusion of viewing behavior in pursuit of sensory stimulation , Pan entertainment content gradually occupies a large area of territory .

In a sense , Short video has become a tool of entertainment .“ We will be destroyed by what we love ”, Even entertaining content can make people feel happy , But in the process of satisfying the spirit, many people have gradually deviated from the original track .

On the other hand , The content characteristics of short videos are also easy to promote fast-food reading , So that valuable ideas can only leave a short impression in the user's mind . such as “ A letter from Zhang Guimei to young people ”, Short video content 、 The form is lively 、 Fast propagation , But lack of deep reading , The audience can't taste the connotation .