Challenges faced by virtual human industry

With the help of the concept of meta universe , As the digital identity of the virtual world, virtual people also ushered in a wave of development opportunities . From last year to now , Various virtual people compete to appear , Set off a wave of industry .

however , In this hot trend , The virtual human industry also faces some challenges .

Single business structure

The virtual human industry seems hot , But it's not hard to find , Its business structure is relatively simple . Virtual anchor 、 Virtual idols and other identity virtual people are hot fields in the current market , The vast majority of enterprises entering the virtual human race track are based on this aspect .

It is estimated that , To 2030 year , The scale of domestic virtual human industry will reach 2700 One hundred million yuan , And one of , About 1750 Yidu will be an identity virtual human , The market scale of service-oriented virtual human is only 950 Billion .

The reason for this , To a large extent, it comes from the relatively single profit mode of virtual human industry . At present, whether identity virtual human or service virtual human , Their commercial way to obtain profits is basically the way of flow realization . However, it is difficult to realize other ways, such as the way in which the envisaged virtual human can earn wages through work . Although there are also some virtual anchors who bring goods through live broadcast , Drive the e-commerce industry , But there are still some limitations compared with real people in terms of interactivity .

Compared with service-oriented virtual human , Virtual idol 、 Virtual anchors are obviously easier to form IP effect , To attract traffic , This is also the reason why the market is more inclined to identity virtual people .

Homogenization problem

With the large-scale growth of virtual human industry , It is easy to appear homogenization . Especially some small and medium-sized enterprises , Due to the lack of technology and funds , Often choose to use some template virtual human with lower cost . This stereotype 、 Similar virtual people appear in pieces , It is easy for people to have visual and aesthetic fatigue .

After a large number of homogeneous virtual people appeared in the market , When users review virtual human , Will also pay more attention to its personalized inner , This puts forward higher requirements for enterprises operating virtual human .

ethical issues

This is a sociological problem , Now many virtual people are highly realistic 、 immersion , Some virtual people with excellent modeling , We may even doubt whether it is a real person . The more realistic the virtual human is , The more serious ethical thinking it brings .

stay 1970 year , Japanese robot expert Masahiro Mori put forward a famous theory , It's called the valley of terror effect . This theory holds that , The closer the appearance and behavior of robots are to humans , People are more likely to have positive emotions ; however , After this positive emotion reaches a peak , With the improvement of similarity , People will feel terrible about robots , Form what is called “ Valley of terror ”. This theory has been verified in many experiments later . After the virtual human becomes more and more real , The valley of terror effect is also very worthy of our consideration and vigilance .

in addition , Virtual human brings a high degree of entertainment , It also makes people worry about whether they will enter a field that can kill people's thoughts “ Nipple trap ” among , Thus, people lose the ability to think about practical problems in entertainment .