Deeply analyze the chain 2+1 mode, and subvert the traditional thinking of selling goods?

The competition in e-commerce industry is actually the competition for users and traffic , Who knows the users and traffic , It has the core competitiveness of the market , Compared with ordinary users , Membership is a higher viscosity 、 More valuable groups , Tap the needs of members and realize precision marketing for members , Its essence is to build trust with members , So as to create lifelong membership value , New products have been introduced all the time 、 Attract new customers 、 Expanding promotion channels is the way to achieve sustainable business development , But businesses are still facing a lack of innovation 、 New product promotion is difficult 、 The customer is not active 、 Pain points of low repurchase rate .

Now let's talk about the issues that e-commerce enterprises are more concerned about , People often ask how to choose the right operation mode for social e-commerce ？ How to break through the traditional thinking of selling goods , How to quickly drain fission ？, How to let users spread , Self fission ？ Today, Mr. Duan shares a good marketing business fission model chain 2+1

  At present, the hottest market 2+1 Chain mode , Many e-commerce brand products have been popular , This model subverts the traditional distribution , It is an innovation that can attract users more , Stabilize members , Business model to expand new customers , Now let's talk about the specific business logic of this chain mode ：

One 、 Chain action 2+1 The mode will have two identities ： Agent 、 partner . Take great health products 699 Take a big gift bag as an example

【 Agent 】： You need to buy it yourself 699 product , You can get 【 Agent 】 identity , Self purchase Province 100 element , Recommend others to earn a recommendation award 100 element .

【 partner 】： Recommend two agents , You can upgrade to 【 partner 】 identity , Self purchase Province 300 element , Recommend others to earn a recommendation award 300 element , The team's subordinate agents earn a reward for purchasing 200 element

Chain action 2+1 Business model play ： When every agent is promoted to partner , They will leave their superiors and re create their own team market , At this time, we need to put the original “ Two original seed agents ” Leave it to the superior to do the market .

  Two 、 Chain incentive mode equity ： Peer prize 、 Inter single award 、 Help fund 、 Bonus

① Single reward ： such as A The partner recommends B agent ,B The agent recommends C user ,C The user goes to place an order ,A Partners can get 200 Yuan single reward ,B The agent obtains 100 Yuan direct push reward ）

② Equal reward ： Agents recommended by partners , After the agent was promoted to partner , hypothesis B The partner is A The recommended ,B Total revenue 300 , A Partners can get B Income of 10%, That is to say 300x0.1=30

③ Bonus ： Every transaction in the bonus pool 1 Put the order on the platform 5% To the prize pool , Every day, the platform will distribute according to the performance of partners .

④ Help mechanism ： How to avoid “ Keep idle people ”？ The platform has a support fund , In the first place, the two agents have not become partners , All the profits before can only be obtained 80%, take 20% Deposited in the help fund , Until the first two agents become partners , In order to release 20% Help fund , This encourages everyone to support their first and second agents to become partners .

⑤ transposition ： If you can't help the two agents you first recommended to be promoted to partners , But I also want to unfreeze those frozen by the platform 20% Cash withdrawal , The transposition mechanism can be turned on , Replace inactive partners with active partners , And then keep the normal withdrawal .

 

To build a good ecosystem, we must first pay attention to the interaction with consumers . Consumers are never the same , Their standards change over time , desire 、 Demand and brand awareness are different . Therefore, retail practitioners should not just blindly pursue low-cost strategies to attract consumers with concessions .

Many consumers have begun to pay attention to shopping “ Excellence ” and “ Experience ”.“ Excellence ” It often comes from the brand , Brand can meet the psychological needs of consumers' identity and image ;“ Experience ” More emphasis on entertainment , Shopping for them is not just a process of obtaining goods and services , And it is a process of pursuing entertainment and personality .

 

This article is original , Reprint please indicate that it is from ： The old business model development section . Editor ：D-X-M_9221

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