Pre sale 179000, hengchi 5 can fire? Product power online depends on how it is sold

17.9 ten thousand , What car can you buy ？ Joint venture fuel SUV The entry-level model seems a little tight , In the self-made electric car , Byd's song PLUS DM-i It's a good choice , Xiao peng G3i And so on .

If we say this price , You can buy an electric SUV, Its maximum motor power 150kw（204 horsepower ）, The official 100 kilometer acceleration is 7.8 second ,CLTC Comprehensive range of 602km, Is it quite cost-effective to look at it like this ？

you 're right , You can take a look at Hengda hengchi 5.7 month 6 Friday night , Hengchi, the first model of Evergrande automobile 5 Officially open presale , The pre-sale price is 17.90 Ten thousand yuan . henci 5 Equipped with liandian “ Three in one ” Electric drive system , The lithium iron phosphate battery of Ningde era is adopted .

  

It is reported that , The first pre-sale output is about 1 Ten thousand units , After the pre-sale is opened, users need to pay “ Xiaoding ” Deposit to snap up rights , The first batch of hengchi 5 The delivery time of is expected to be 2022 year 10 month 1 solstice 2023 year 3 month 31 Japan .

Don't look at the logo , This car looks worth 20 ten thousand

Compare the products made by new forces at the same level , henci 5 It still looks worth 20 Ten thousand . First of all, from the body size , It is obviously better than Xiaopeng G3i Large models at the same price , He Weilai ES6 About the same size , The official positioning is also a luxury electric SUV.

henci 5 The appearance of the is designed by Shiro Nakamura , Adopted the name “ Broken space ” Design concept of . Shiro Nakamura is Nissan GT-R Designer , His design , Mostly from a practical point of view , It also incorporates some fashion elements , henci 5 In appearance, it's very durable .

  

interiors , henci 5 A simpler design . All the places in the car that can be reached by eyes are wrapped with leather materials . The hollow out central armrest is equipped with a wireless charging panel , Fragrance sockets are also provided . henci 5 The most eye-catching part of the whole interior , yes 10.25 Inch full LCD Meter +14.6 Inch center screen +10.25 An integrated surround screen composed of an inch copilot screen .

On the configuration side , henci 5 It provides AR Live navigation 、 Eight power seat adjustments 、L2.5+ Level auxiliary driving （ It's not open yet ） etc. .

It drives very advanced

Have to say , The domestic new energy vehicle market is really too voluminous . Several domestic new energy vehicles that have been tested by Xiaobian recently , Like Zero run C11、 Ask boundary M5, Their driving texture is surprisingly good , Of course , This is also a concentrated reflection of the progress of independent brands . And the test drive of hengchi 5, It also brought me a lot of surprises .

  

This time , Our test drive section is urban road , The roads are congested , No so-called “ Driving hard ”. motivation , henci 5 Single motor front wheel drive is adopted , The motor supplier is well-known United electronics . Data aspect , henci 5 The maximum power of the motor is 150kw, Peak torque reached 345N.m, Official 0-100km/h Acceleration time is 7.8 second . From the book data , henci 5 Its dynamic parameters are already comparable to most 2.0T The engine .

  

Although the vehicle provides energy savings 、 comfortable 、 Four driving modes of sports and personalization , But the power output of these four modes is gentle . In the beginning , The dynamic response of the vehicle is fast enough , But you can be slow and moderate , Not like other electric cars , Give a person a kind of “ Too much ” The feeling of . And in the middle and rear , The throttle output of the vehicle is very linear , The whole acceleration process will not seem too abrupt , For people who are used to fuel cars , It only takes a short time to get used to . And when you want to split the cars of your peers , It also has a good feeling of pushing back , Give you enough confidence .

in general , henci 5 It is a very comfortable electric car to drive .

17.9 ten thousand , To whom ？ How to sell ？

From the test drive ,17.9 Million to buy such a driving quality electric car , And the configuration and endurance are good , henci 5 It can definitely be in the current compact pure electric SUV The first echelon in the camp . Yes, of course ,17.9 Ten thousand in advance , The actual selling price may be a little lower , In terms of product power , henci 5 The cost performance ratio is actually very good .

But hengchi 5 Can it sell well , Product power is only the foundation , How to build consumer confidence in the brand , This is also what hengchi should focus on .

  

Evergrande's car building has always been a hot topic . Hengchi automobile has been a brand since its birth , There are more and more questions . Everybody knows , Evergrande is a giant enterprise spanning many industries , The car built by Evergrande at a huge expense , How to sell ？ To whom ？ This series of questions , I believe that apart from insiders , Many gourd eaters are also very curious .

Previously, according to official sources , Hengchi automobile will adopt direct sales + Authorized sales , It has been in the country before 18 This city recruits authorized agents . According to previous information , Hengchi plans to implement order sales 、 Asset light operation ; The exhibition hall is small and exquisite 、 Located in the automobile business district ; Uniform retail price 、 Ensure sales profit , National stores will reach 200 home .

  

In terms of store building standards , The showroom area of the sales center is 200-300 Square meters ; It will be in Beijing 、 Shanghai 、 Guangzhou 、 Shenzhen, etc. 18 City to recruit .

henci 5 In the sales model , Draw lessons from the direct marketing mode of new forces , There is also the authorization mode of traditional car enterprises , But that's not the point . How to let consumers better experience this product , At the same time, grasp the preferences of consumers , This is the basis of whether it can be sold .

Selling cars in the intelligent Era , It's about service experience , henci 5 It's a good product , But lack of experience in marketing and service , Plus the weakness of the brand , henci 5 Want to sell well , There is still a long way to go .