What is the current situation of the game industry in the Internet world?

This year, 9 month , The author once told about the dilemma of Galaxy digital entertainment in a report . At that time, the employees of the whole group were delayed in paying wages , Late payment of provident fund , Chen Ergou is not immune .
So the producers and the R & D leaders started talking to him ： If you leave voluntarily , The company will settle the arrears with you immediately , And give it to you 2000 Yuan subsidy .9 End of month , Based on the frustration of the company , Chen Ergou promised to leave with a chronic disease —— Although the company cut down its original dozen projects to four , Drastically reduce the size of personnel , And got new investments , But he can't stay any longer .
　　 Now Chen Ergou decides to leave the game industry , Preparing for the civil service examination , Choose a civilian who doesn't work overtime from nine to five —— When Chen Ergou graduated, he entered a state-owned enterprise , But I quit because I love the game . I want to come now , He felt that his brain must be broken ：
　　“ There is a gap , It's called my ideal game industry and my real game industry .”
     ……

“ There is a gap , It's called my ideal game industry and my real game industry .”, This sentence , Always in my mind , Yes , There are always differences between ideal and reality , The market is like a cold winter , Clean up the struggling fish , With the broadcasting version of Shu number restrictions ,“ Product is the king ”,“ Users are fundamental ” Wait for the right crap to come out , Because the existence of opportunities cannot make up for the fall of the market tide . When the air vent subsides , The game industry, which once flourished falsely, has to pay a price .

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One 、 meet

B：“ I want to play games .”

I ：“ Why? ？"

B：“ Because of feelings ”

If I don't say anything, it's just a bunch of thugs …

Why? ？ Entrepreneurs should be aware of this . There's no point in breaking it …

Two 、 debate

I ：“ Why are you still playing games ？”

B：“ Want to make a game of your own .”

I ：“ Do you have money? ？”

B：“ No, , Can pull investment ”

I ：“……”

And then a month later, she really pulled two friends to work , Don't know the industry , But have their own game ideal people , I admire it …… The result is predictable , It didn't take long for the company to hang up .

B Finally came to me , Ask me why I hung up , What's the reason for hanging up , What's the way to get investment ？

My heart is like this >>>>

Finally, she was given an afternoon , Tell her about the market , The direction of the game , Now the overall division of the market , There are also channels CP etc. …

After listening , She is like this >>>>

3、 ... and 、 Awkward game market

In fact, in the current game market , Many gamers have decided to flee the embarrassing battlefield for a while , Everything has two sides , Watching while realizing , Industry , Everyone is becoming more and more impetuous , More people choose to go with the flow VR game . When the game is linked to money , You don't know the status quo , I can only give up my dream , One pit after another, jump down .

In fact, the game used to be a masterpiece of Shanzhai market , The R & D cycle of the game is pressing again and again , From half a year to three or four months , In the next month or two , To grab the market , It's like racking your brains ,2014 The heyday of mobile travel in , Mobile game R & D team everywhere , How many people think that as long as the product goes online , You can have income ,2015 New year's game for a lot of skin , But I don't know that the product didn't meet the expectations after it went online , until 2016 end of the year , That's how it's suppressed , Although as a member of the industry, I don't want to see this kind of situation , But the domestic game market has been in such an awkward situation ,“ No heat, no fire, no death ”, Six words to summarize it is not too much ,AppStore The game is also limited by the version number , Everything has two sides , therefore , Now on the market The quality of the game We have also improved a lot .

Playing method 、 Spell it IP、 Spell quality , From micro innovation 、 To pixel level plagiarism , The whole industry is in for quick money , Making a lot of money and ignoring all the moral bottom line , And washing water . After the feast of speculation , Everyone slowly found out , Limited tables , Limited chairs , Food is limited , Want to eat at the table , It depends on the color of the channel .

A lot of channel vendors are becoming party A , More and more ways to play , The share is higher and higher , The right to speak about products is growing , The demand for data is getting more and more refined .CP People are beginning to feel a lot of pressure .

How can I get there ？ Game , Play is the key , Fun makes money , Any market space is limited , The game market is the same , Blue sea to Red Sea , Bonus period 、 To development stage 、 To stable period , It's like a hundred schools of thought 、 All the heroes are divided , But it is also the inevitable result of market choice and development . Talking about the game market , Will think of the Korean game market , Every time I talk about a masterpiece , A lot of players will be very excited to show the contrast .

We'll stay , Three stay and seven stay , We are concerned about the running water of the moon 、 Zhou Shuishui 、 Diurnal current , Even refined to the first day of running water ; PCU,DAU,WAU,MAU,ARPU,ARPPU,LTV, Payment rate and so on , It's not hard to see. , Everything that evaluates a product is One One Quantification becomes a fixed rule .

“ You don't know how it feels to see more than ten nonsense projects a day , Poor completion , Rough Art , Out of date play , The concepts that we preach to you are basically flying in the sky . See a slightly normal price and enough for you to drink a pot . There are really not many games to watch , No matter how bad the game you can see in the market now , They're all the best . The process of selecting products is really like looking for a needle in a haystack .”

It all boils down to two words ： Namely The threshold .

In fact, for mobile companies , The high quality 、 Refined operation , Both are indispensable .

In the game segment 、 Vertical areas, etc. are continuously 、 Diversified exploration , And very important . After all , The whole market is no longer the era of channel king , Only boutique 、 Diversified development path , To have a long life cycle .