How to get free traffic in pinduoduo new store and what links need to be optimized in order to effectively improve the free traffic in the store

Want to do a good job in pinduoduo store , Traffic is the key . But for new stores with no weight and no sales , Getting traffic is not easy .
Paid promotion has an immediate effect , But for Xiaobai , Only exposure without conversion , It hurts , Don't panic . Today, let's talk about how pinduoduo's new store can get free traffic .
One 、 What free traffic does pinduoduo have ？
1. Search traffic
2. New product flow
3. live broadcast
4. Marketing activities
Two 、 How to get free traffic ？
1. Search keywords
Pinduoduo has a keyword search box on its home page , Natural search traffic is an important source of store and commodity traffic , For the buyer , Title is an important basis for customers to search keywords .
Title word selection method ： Search hot words / Drop down the box to choose words /, Never copy the title of the same line .
2. Category and attribute optimization
Some businesses are easy to put the wrong category , This is a big fear ,v Rabbit put the wrong category, basically your traffic is gone , Property is the same , If the attribute is not filled in completely, it is also difficult to obtain traffic in the later stage .
In addition, if you don't upload a white background , In addition to the registration of restricted activities , It will also affect the ranking of products .
secondly , In order to ensure that the response rate reaches 100%, The weight of products is higher , Ranking higher . in addition , Product attributes must be filled in correctly , Conducive to performance .
3. Main picture and detail page 、 copy
Make the main picture , You can easily get a higher click through rate , You can analyze the situation from your own position 5 Businesses , Take a look at the background of other businesses , What are the advantages of copywriting , We make differences according to different styles , Attract hits .
The details page and copy should reveal the functionality and selling points of the product , The introduction is complete , Beautiful picture , Ensure that customers can fully understand the product .
4. New product drainage
After the new link goes on the shelves , The platform will have a traffic support period for new products , It usually takes about ten days . If you get it “ New product label ”, The support period will last for one month , Having a label means that your product has one more selling point , It also helps to improve your click through rate and conversion rate .
5. Direct seeding drainage
The live broadcast of the new anchor can not only bring free traffic , And it is equivalent to an additional label ：
1） Traffic support of the new anchor live broadcast platform ：
Every new anchor in the live broadcasting room will have a certain amount of live streaming support ,
2） Anchor with fans , Advance notice ：
The notice must be released at least one day in advance , And publish multiple , It will also be reviewed in advance . At most, we can review the following 2 It's a working day .
for example ： today （3 month 30 Japan ） You can publish 3 month 31 Day and 4 month 1 Japan . Each anchor has at most 20 A preview .
The trailer passed the timeout and did not launch a live broadcast or create a new live room , Then the trailer made before , Fans' attention will fail , Must be at least 20 Minutes to launch live broadcast or device streaming and code scanning on the mobile phone that has approved the trailer .
3） Add red envelope entry ：（ Businesses need to send red packets to attract traffic ）
6. Sign up
There are many daily activities and promotion activities on the platform , There is a lot of activity traffic , And you don't need to spend money .
however , There are also several points to pay attention to in the activity . First of all , Need competitive price , Whose price is low, whose price is low , Low prices will cause losses to the industry , second , Click through rate of products 、 Conversion rate 、 Collection 、gmv And other data requirements are not low .
For Xindian and Xiaobai , Recommend an activity with a relatively low threshold ： Pick up Center .
3、 ... and 、 Some answers about how paid traffic drives free traffic
1. How much is the sales volume of goods suitable for paid promotion ?
There is no fixed standard , The main function of paid promotion is to drain , Whether it can be transformed mainly depends on the basic sales volume and evaluation GMV Other factors .
For new stores and new links , Early mapping and payment are more important , So build new links , After doing some basic sales, you can use a lot of search maps to measure money .
The more basic sales you have , Do paid promotion , The higher the conversion rate .
2. How the paid promotion traffic turns into natural traffic ？
The natural flow of stores mainly comes from categories and search , Among them, the core weight of the product category ranking is commodity 7 The whole dimension of heaven GMV, Including promotion and activities, as well as duojinbao GMV; Look at the trend of commodity categories, and use paid promotion tools and activities to increase store traffic .
When the store traffic reaches a certain expectation , The promotion cost can be appropriately reduced ; If the flow drops seriously , Can participate in activities , Introduce a batch of traffic to the store . The two cooperate , When the product gmv When a certain amount is reached , Search rankings will rise , Free traffic in stores will also rise .
3. How do businesses maintain natural traffic through paid promotion ？
If you see that the hot money flow and conversion of your store have decreased , The impact is not small , Then we need to stabilize the popular models through scene promotion GMV, This can stabilize the natural flow of goods .
If you are promoting , If the conversion rate continues to decrease , In order to prevent total GMV falling , You can set a more accurate time period , The crowd 、 Premium of resource bits , To improve the accuracy of traffic and get more clicks , At the same time, we should also observe ROI To judge the current loss status , Then cooperate with search promotion and activities to achieve .
It is still difficult for new stores to get free traffic , We need to optimize from all aspects , Only in this way can we effectively increase the free traffic in the store .