NPDP certification | how do product managers communicate across functions / teams?

Communication is the most basic and necessary skill for product managers , In the product team , Communication and coordination among various organizations are necessary , How should product managers handle cross functional / Cross team communication ？

Actually , No matter what kind of communication , It is inevitable that there are functions 、 Between teams 、 The connection between departments , The general difficulty lies in the following 3 In terms of ： Product cognition is not unified 、 Different goals 、 Responsibilities are not clear and mutual prevarication .

Product managers address these issues , First of all, we should do the following three things ：

1、 Clearly define responsibilities , The responsibility is determined to the person

At the beginning of the project , The first is to clearly define the responsibilities of each department in the next work , From the product level to the technical level , Try to be comprehensive , Clearly define the interface person to each work , And the response mechanism , Then determine through the meeting , And form a complete written description . Once in the project , There are demand changes or personnel changes , The contact person needs to be updated in time , And formally inform the department leaders .

2、 Problems arise , First define the problem

In the process of product promotion , It is inevitable to encounter some problems , Or is it bug, Or the problem of resources , As a product manager , The first thing to do is to determine the root cause of the problem , It's easy to say , But it is often difficult to do , It requires strong logical judgment ability and product experience . What needs to be determined is ：
1） Is this the problem ？
2） Should this problem be solved at this stage ？
3） Who should we find to solve it ？

3、 Cultivate the overall view of the product

Distributed to different departments , Everyone must have their own understanding of products from the perspective of their own products , Therefore, as a product manager, we must have an overall view of the product beyond everyone , Know where the product comes from , Where to go , In this way, when problems arise , The quickest way to find out the context of the problem .
then , Product manager in the actual communication process , Then do the following ：
1） Do a good job in emotional management ;
2） Make good use of communication tools ;
3） Don't look for leaders for everything ;
4） Dare to catch the ball ;
5） Do not be humble or arrogant ;
6） Make records and archive ;
7） Regularly review meeting communication ;
8） Listen ;
9） Timely enhance feelings ;
10） Know the trade-offs and concessions .