How can the advertising system of large factories be upgraded without the presence of large models

This article from Tencent advertising Hunyuan AI Big model and advertising big model , Introduce the technology behind Tencent advertising system , And how to bring the hard indicators of the advertising system —— The total volume of commodity transactions （GMV） The promotion of .

Catalog ：

• Big model ： The soul of advertising system

• Hunyuan AI Big model ： Content understanding is the foundation of everything

• Advertising model ： The right content to the right audience

• Material basis ： Tai Chi machine learning platform

• Soft hard combination ： Double value