当前位置:网站首页>[observation] with the rise of the "independent station" model of cross-border e-commerce, how to seize the next dividend explosion era?
[observation] with the rise of the "independent station" model of cross-border e-commerce, how to seize the next dividend explosion era?
2022-07-05 10:25:00 【Shen Yao's scientific and technological observation】
2022 year , Under the epidemic , Cross border e-commerce has become a new battlefield for many Chinese enterprises . Despite the repeated epidemic situation and the complex challenges of the international environment , But under the overflow of China's manufacturing capacity and comprehensive national strength , China's cross-border e-commerce export scale still maintains a high growth rate , And ushered in the best period in history .
According to the data of the General Administration of Customs , Before this year 5 Months , The total value of China's foreign trade import and export 16.04 Trillion yuan , Year-on-year growth 8.3%. among , exit 8.94 Trillion yuan , Year-on-year growth 11.4%; import 7.1 Trillion yuan , Year-on-year growth 4.7%. so to speak , At present, cross-border e-commerce is in the development stage “ The golden age ”, More and more Chinese enterprises have also begun to develop cross-border e-commerce businesses .
meanwhile , Although cross-border e-commerce is a blue ocean , But there are countless reefs and torrents hidden under the blue ocean 、 Sink to the bottom of the sea or reach the other side , Find a business model suitable for the enterprise itself and build a solid “ Cloud base ” It is undoubtedly crucial .
that , Since its birth , What is the development history of cross-border e-commerce ? Why should we build a solid “ Cloud base ” It is more important ? In the process , What kind of partner to choose , In order to make the way for cross-border e-commerce enterprises to go to sea more “ Yield twice the result with half the effort ”, And better grasp the next dividend explosion era ?
New trends and challenges of cross-border e-commerce going to sea
In the past 5 year , It is the rapid development of cross-border e-commerce in China 5 year . data display , since 2017 Since then , The scale of cross-border e-commerce in China 5 The annual growth is close to 10 times , And more recently 2 Despite the impact of the epidemic , But e-commerce itself has “ Online transactions 、 Zero contact ” It has become the preferred shopping method of global consumers , And the three-dimensional supply capacity of Chinese Manufacturing , Indeed, it brings great opportunities to China's cross-border e-commerce enterprises , It has further promoted China's cross-border e-commerce to become a support “ Outer loop ” One of the important engines of .
If you look back 5 The development of cross-border e-commerce in China , You can see domestic cross-border e-commerce “ Sea ” It has also gone through three important stages , That is, the initial large platform mode , That is, relying on a large platform such as Amazon to expand cross-border e-commerce ; The second is SaaS Mode construction ; Finally, we will move towards “ Independent station ” Pattern , With DTC(Direct-to-Consumer Direct to the consumer ) To reach overseas consumers .
Of course , So-called “ Independent station ” Pattern , It does not mean giving up the third-party platform completely , At present, most cross-border e-commerce enterprises still adopt “ Third-party platform + Independent station ” Dual track mode , Take independent stations as the key to promote business growth “ Second curve ”, Its advantage is that it does not need to be subject to the rules of third-party platforms , Strong anti risk ability , Save platform Commission . Besides ,“ Independent station ” The model can help sellers accumulate first-hand data from consumers , Such as user consumption preferences 、 a turnover 、 Important data such as product page dwell time . According to AI media data ,2021 year , Chinese enterprises established overseas “ Independent station ” The number has reached 20 m ,“ Independent station ” Share more from 2016 Year of 9.8% Growth to 2020 Year of 20.3%.
let me put it another way ,“ Independent station ” Mode has become the trend of cross-border e-commerce going to sea in the future . however , If we analyze from the perspective of Technology ,“ Independent station ” There are also several architectures and mode choices , And these different structures bring different challenges to cross-border e-commerce enterprises , We can observe from several dimensions :
One is , Off the shelf commercial e-commerce suite (COTS) framework , stay COTS In station building mode , Cross border e-commerce enterprises usually adopt SAP、Adobe、Oracle or Salesforce The e-commerce suite provided completes the construction of the architecture , Its advantage is that it can rely on the “ Open the box ” The function of , Only a small amount of customized work is needed , You can complete the rapid marketization or station construction . Of course , Its disadvantages are also obvious —— That is, when more and more customized functions are integrated into the core system , The upgrade of the system will become very difficult , Besides COTS Architecture will also become more and more expensive in scale , In case of peak traffic such as promotions , It often requires a lot of computing or storage resources , This also means that cross-border e-commerce enterprises even adopt COTS Architecture also needs to move to the cloud , With the help of services provided by cloud service providers , Further reduction TCO cost , And improve elasticity 、 Flexibility and security .
Two is , Self built monomer architecture , This structure is often the early cross-border e-commerce enterprises , Compared with ready-made commercial (COTS) E-commerce suite architecture , Self built monomer architecture often has advantages in management and control , But as the business grows , This structure also brings many challenges to cross-border e-commerce enterprises , Including complex architecture and difficult to maintain ; Updates will lead to increased development and testing workload ; It is inefficient to integrate new back-end systems or rewrite new front-end systems , And easy to make mistakes ; Plus because the application is customized , Therefore, the scope that enterprises can test and innovate is also very limited , This makes it difficult for many applications to quickly complete the version upgrade and iteration under the single architecture , In the future, this architecture needs to gradually transform customized single applications into modern architectures , To better support the future development needs of cross-border e-commerce enterprises .
The third is , Self built front end and headless COTS Back end architecture , The core of this architecture is at the front end ( Like moving 、 social contact 、 The store 、 video ) And the software team of the company will complete the development ; The back-end of e-commerce will be commercial COTS Solution , It should be said that this architecture combines the advantages of highly flexible front-end architecture and mature commercial suite , But the same architecture also “ hide ” A lot of challenges , That is, the testing and optimization of back-end services will become very difficult and time-consuming , At the same time, cross-border e-commerce enterprises also need to deploy engineers who can master software engineering and operation and maintenance skills at the front end , At the back end, you need to deploy COTS Engineer of management function , Therefore, the complexity brought by this architecture is actually far beyond imagination .
Fourth, , Self built microservice architecture , It refers to cross-border e-commerce enterprises based on micro Services 、 Independent system or Serverless The way , Building enterprise application system , This architecture is for speed 、 Flexibility and innovation are optimized . More to the point , Microservice architecture can also easily integrate cloud services , Make the whole architecture more flexible 、 Security 、 Economy and flexibility , It is very easy to extend the entire architecture to the world . Of course , Microservice architecture is not “ universal ” Of , The long-term challenge is that the complexity of the whole system will increase with the increase of the number of independent services , So in order to manage complexity , We need to build a set of Automation 、 Log 、 A unified approach integrating monitoring and distributed tracking , At the same time, we also need to find a suitable cloud service provider to help cross-border e-commerce enterprises implement this method , To maximize the advantages of self built micro service architecture .
It's not hard to see. , As global trade uncertainty intensifies 、 Major overseas e-commerce / The platform policy is tightening 、 The flow dividend peaked and other factors , China's cross-border e-commerce enterprises are moving towards “ Independent station ” Mode has become a new trend , But how to build “ Independent station ” There are also many architectures and path choices , Different architectures bring different challenges , But we can't change without our ancestors —— Its core and key , Undoubtedly, we need to rely on the solutions and services provided by cloud service providers , Maximize the flexibility and agility of different website building architectures , To enhance the sustainable development capacity of cross-border e-commerce enterprises , And finally build a longer-term market competitiveness .
The road of enabling cross-border e-commerce to build stations is further accelerated
It is also an insight into this new trend , Cloud service providers represented by Amazon cloud technology , Not only for cross-border e-commerce enterprises to quickly layout “ Independent station ” Provide all-round technical support , At the same time, it also provides a comprehensive and mature global ecosystem , Enable cross-border e-commerce to go to sea “ Speed up ”.
One side , From the perspective of technical support , Amazon cloud technology can provide global “ Cloud base ” Ability , And extensive and in-depth cloud services , At the same time, at the level of safety compliance , Amazon cloud technology also has complete capabilities and practical experience , It can help cross-border e-commerce in the layout “ Independent station ” Challenges in the process , Maximize the efficiency of cross-border e-commerce enterprises going to sea .
Content sources :《2021 Cross border e-commerce market opportunities and technology trends white paper 》 EU think tank
With XShoppy For example ,XShoppy It is a subsidiary of Shenzhen sailing Technology Co., Ltd , Committed to opening up independent station ecological products - Station building - Extension - payment - Storage - The overall closed-loop platform of logistics , Provide one-stop cross-border independent station solutions for cross-border sellers , It is helping Chinese cross-border e-commerce sellers “ Sea ” The partner selected in the process of is Amazon cloud technology , Through in-depth cooperation with Amazon cloud technology ,XShoppy Completed three aspects of ability improvement :
First, Amazon cloud technology helps XShoppy Improves the availability of global applications and accelerates the access experience , Let consumers feel more intuitively that the delay of content access is reduced , Get a better online shopping experience . Besides , Amazon cloud technology also aims at the problems often encountered by cross-border e-commerce sites DDoS Class attacks provide automated protection , This service has the function of seamless service integration , Can protect XShoppy The site is protected from malicious traffic attacks , Ensure customer business continuity and security .
Secondly, the flexible cloud services of Amazon cloud technology have also been reduced XShoppy Business costs , In the face of business growth ,XShoppy The corresponding services can be elastically extended on the cloud platform , Turn expensive infrastructure fixed assets into daily business operation costs , External service in the mode of asset light and business heavy , Let enterprises provide their customers with more competitive products and service prices , Achieve win-win situation . Last , By deploying the native hosting service of Amazon cloud technology ,XShoppy Release the operation and maintenance team from the original complex and cumbersome operation and maintenance work , Let the team put more energy into cost optimization 、 Performance optimization and architecture iteration , Provide more support for the innovation of products and services .
In terms of safety compliance , Shop worker SHOPLAZZA Is a company focused on overseas B2C Independent station brand marketing enterprise level SaaS company , Its mission is to help made in China become a global brand , So in “ Sea ” In the process , There is no doubt about the importance of safety compliance . Based on this , Shop worker SHOPLAZZA Also through cooperation with Amazon cloud technology , It has also achieved good results in safety compliance , Specifically, the shopkeeper SHOPLAZZA By upgrading Amazon Aurora、Amazon ES And other key services to improve system capacity ; utilize Amazon Auto Scaling Service guarantees the peak performance of the system ;Amazon EKS Answer 2-3 Peak traffic scenario , Availability and stability of the system SLA Guarantee plays an important role .
meanwhile , Amazon cloud technology also helps shopkeepers SHOPLAZZA Built a complete set of cloud security system , adopt PCI level 1 Compliance certification , Let the shopkeeper SHOPLAZZA All cross-border e-commerce buyers who build the site automatically meet PCI standard , in addition Amazon VPC Also help the shopkeeper SHOPLAZZA Realize private network isolation , exempt from Web Vulnerability attacks, etc , So let the shopkeeper SHOPLAZZA“ Go to sea in compliance ” Our goal has been achieved .
On the other hand , From the perspective of ecosystem , Amazon cloud technology can also provide global partner ecosystem support 、 Empower Chinese cross-border e-commerce enterprises with the strong support of the global business system and mature practical experience .
according to the understanding of , Amazon cloud technology currently has more than in the world 10 Ten thousand partners , Relying on Amazon cloud technology's global partner network (APN), Amazon cloud technology has built a complete technical support system and ecological system , Able to provide comprehensive solutions , Meet the needs of customers for cloud remodeling and cloud innovation . meanwhile , Amazon cloud technology serves all walks of life around the world , Various types of customers , Millions of globally active customers have created a variety of best practices , These practices and experiences can undoubtedly provide more reference and reference value for more cross-border e-commerce enterprises in digital transformation or overseas and local operations .
more importantly , Cross border e-commerce enterprises can easily find 、 test 、 Buy 、 Deploy and manage the third-party software needed to build solutions and operate their businesses 、 Data and services . so to speak , Amazon cloud technology global partners provide an innovative way , Reshape enterprise applications and data products from selection 、 Installation to deployment , Truly provide end-to-end service mode for cross-border e-commerce enterprises .
thus it can be seen , Whether in terms of technical support or ecosystem , Amazon cloud technology can “ "One-stop" work style ” and “ End to end ” The strength of the solution , Powerful “Amazon ecology ” system , Provide important services for many cross-border e-commerce enterprises “ Cloud base ” Support ability , This also makes Amazon cloud technology the most solid partner in the process of China's cross-border e-commerce enterprises going to sea , Provide strong help for more cross-border e-commerce enterprises to build independent stations and develop overseas brands .
Solve the dilemma of cross-border e-commerce homogenization competition
To be fair , Although the future prospect of cross-border e-commerce is bright , But focus on the present , Cross border e-commerce is also facing “ Great uncertainty in the global supply chain ” The challenge , Including the sharp rise in international logistics costs , Logistics timeliness is difficult to control , Raw materials and labor costs are rising , There are also large changes in consumer behavior under the influence of the epidemic, resulting in structural imbalance between supply and demand .
therefore , In the future, cross-border e-commerce will start from “ Barbarous growth ” towards “ Refined operation ” The transformation of , With the help of cloud platform capabilities , Integrate production orders 、 financial 、 Warehousing logistics 、 Consumption and other commercial data of all links , Be prepared to gain insight through data ; On this basis , Analyze the data 、 Mining and modeling , Discover the rules in the data , Improve the ability of business analysis and prediction , Drive the improvement of service level and business response speed , It has also become the general trend of the future .
In this regard , Amazon cloud technology has launched several architecture guides for cross-border e-commerce digitalization , Including cross-border data Lake 、 Supply and demand forecast 、 Digital working platform and global data compliance platform ; At the same time, Amazon cloud technology has also developed a targeted digital factory 、AI Inspection 、 Profit calculator 、 Data collector 、 Many open source tools such as operation event Kanban and prediction , And coordinated the members of multiple partner networks to provide their own core digital capabilities , Jointly build a digital platform for cross-border e-commerce system enterprises to improve their own operation level .
More Than This , Amazon cloud technology recently integrated and launched “ cloud 、 Count 、 wisdom ” The trinity of big data and machine learning integration services , Help cross-border e-commerce enterprises promote the integration of big data and machine learning , Turn machine learning from experiment to large-scale practice . according to the understanding of , Amazon cloud technology “ cloud 、 Count 、 Intellectual Trinity ” The service portfolio covers three aspects , Namely : Build a unified data governance base in the cloud , Provide production level data processing capability for machine learning , And data analysis tools that enable business personnel to be more intelligent . This service portfolio is also Amazon cloud technology launched last year “ Intelligent Lake warehouse ” Since architecture , Continue to promote the in-depth intelligence of the framework and accelerate its implementation , It can be said that it can effectively help more cross-border e-commerce enterprises to maximize and solve the current homogeneous competition dilemma .
By Captain BI For example , The captain BI It's cross-border e-commerce SaaS Enterprise Chuanqi technology's products , It aims to provide cross-border enterprises with in-depth data analysis and big data driven business intelligence , Empower small and medium-sized enterprise sellers to go to sea . Under the general trend of cross-border export enterprises turning to refined operation mode , Conventional ERP The management system lacks intelligent data analysis , It is impossible to predict sales based on historical trends , So that merchants can make replenishment plans , Optimize inventory .
So , The captain BI Put forward “ Data driven operations ” Our business philosophy , Use Amazon cloud technology's rich cloud native products and service system to build a big data analysis platform , Through data insight, help small and medium-sized e-commerce export enterprises improve the way of store management and operation , Improve supply chain operation efficiency , Better expand business overseas ; After completing the cloud platform migration , In fact, it has realized the double growth of business and users : During the promotion period, the business volume reached 3 Times growth , The total number of users increased to 4-5 Times promotion .
Global consumer electronics brand Anke innovation , It's also Amazon cloud technology “ cloud 、 Count 、 wisdom ” Successful examples of the in-depth application of the trinity of big data and machine learning integration service portfolio .2017 year , Anke innovation starts transformation , Will include ERP、 Many core business systems such as order and customer management systems are built on the cloud platform of Amazon cloud technology .
Technologies and services such as database products and data analysis based on Amazon cloud technology , Anke has created “ Consumer oriented innovation system ”, Gain global user insight , Sum up experience to better carry out product layout , And through Amazon cloud technology in artificial intelligence and machine learning 、 Services in the field of speech recognition , Realize the rapid iteration of intelligent hardware products . Anke innovation also built a customer service platform based on Amazon cloud technology platform , Turn customer feedback into the support of brand building . And deep digital insight empowers , Make every step of Anke's innovation start from the needs of users , In the consumer electronics segment, the cost performance advantage of made in China will be promoted to brand advantage , Successfully entered North America 、 Japan 、 Leading brands in many European countries , The products sell well 100 Multiple countries and regions .
Full text summary , As the pioneer and leader of global cloud computing , Amazon cloud technology relies on strong technological innovation capabilities 、 Rich market experience and comprehensive “ Sea ” The ecological system , It can not only help Chinese cross-border e-commerce enterprises grasp “ Independent station ” New market opportunities brought by the mode , Realize the goal of cross-border e-commerce enterprises going to sea “ Speed up ”, Better able to pass “ cloud 、 Count 、 wisdom ” The trinity of big data and machine learning integration services , Help cross-border e-commerce enterprises resolve the current dilemma of homogeneous competition , Once again, it has opened up a new “ channel ”, Become a Chinese cross-border e-commerce enterprise overseas “ speakers ” The booster , Push “ Made in China ” To “ The Chinese brand ” The continued growth of .
Newton once said :“ If I see farther than others , That's because I stand on the shoulders of giants .” From this point of view , Facing the unprecedented new opportunities in overseas markets and cross-border e-commerce , Today, more and more Chinese cross-border e-commerce enterprises can also stand on Amazon cloud technology “ Giant ” On the shoulders , We can see further on the way to sea in the future 、 Walk more steadily , Its value is undoubtedly far-reaching and significant .
Shen Yao's scientific and technological observation , Founded by shensky, a cross-border self media person of science and technology and automobile ,19 Years of working experience in enterprise level technology media , Long term focus on enterprise digitization 、 Industrial intelligence 、ICT infrastructure 、 Observation and Reflection on the content of automobile science and Technology .
边栏推荐
- The horizontally scrolling recycleview displays five and a half on one screen, lower than the average distribution of five
- Have you learned to make money in Dingding, enterprise micro and Feishu?
- 请问大佬们 有遇到过flink cdc mongdb 执行flinksql 遇到这样的问题的么?
- 驱动制造业产业升级新思路的领域知识网络,什么来头?
- Design of stepping motor controller based on single chip microcomputer (forward rotation and reverse rotation indicator gear)
- WorkManager学习一
- ConstraintLayout的流式布局Flow
- flink cdc不能监听mysql日志,大家遇到过这个问题吧?
- [论文阅读] KGAT: Knowledge Graph Attention Network for Recommendation
- Glide advanced level
猜你喜欢
Uni app running to wechat development tool cannot Preview
How to write high-quality code?
Events and bubbles in the applet of "wechat applet - Basics"
"Everyday Mathematics" serial 58: February 27
【Vite】1371- 手把手开发 Vite 插件
How to plan the career of a programmer?
学习笔记4--高精度地图关键技术(下)
> Could not create task ‘:app:MyTest. main()‘. > SourceSet with name ‘main‘ not found. Problem repair
How to judge that the thread pool has completed all tasks?
ConstraintLayout官方提供圆角ImageFilterView
随机推荐
Learning Note 6 - satellite positioning technology (Part 1)
Secteur non technique, comment participer à devops?
AtCoder Beginner Contest 254「E bfs」「F st表维护差分数组gcd」
各位大佬,我测试起了3条线程同时往3个mysql表中写入,每条线程分别写入100000条数据,用了f
橫向滾動的RecycleView一屏顯示五個半,低於五個平均分布
Swift set pickerview to white on black background
5G NR系统架构
Customize the left sliding button in the line in the applet, which is similar to the QQ and Wx message interface
程序员如何活成自己喜欢的模样?
Interview: how does the list duplicate according to the attributes of the object?
Workmanager learning 1
学习笔记4--高精度地图关键技术(下)
《微信小程序-基础篇》小程序中的事件与冒泡
mongoDB副本集
字节跳动面试官:一张图片占据的内存大小是如何计算
【 conseils 】 obtenir les valeurs des axes X et y de la fonction cdfplot dans MATLAB
[paper reading] kgat: knowledge graph attention network for recommendation
官网给的这个依赖是不是应该为flink-sql-connector-mysql-cdc啊,加了依赖调
> Could not create task ‘:app:MyTest.main()‘. > SourceSet with name ‘main‘ not found.问题修复
pytorch输出tensor张量时有省略号的解决方案(将tensor完整输出)