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Video based full link Intelligent Cloud? This article explains in detail what Alibaba cloud video cloud "intelligent media production" is
2022-07-06 18:45:00 【InfoQ】
Video link is innovating
- Acquisition phase , In the past, professional camera equipment was needed to shoot , Now only one mobile device can complete high-quality shooting .
- Production stage , In the past, professional nonlinear editing software was needed to make , Now, with cloud editing service tools, online full-end editing can be realized .
- In the distribution stage , In the past, news media needed a long time “ Gathering, editing and broadcasting ” The process , Today's cloud real-time integration of production and broadcasting , With real-time efficiency, let the audience be on the first scene at the first time , And it can bring rich real-time interactive experience through live broadcast .
All cloud collaboration
- such as , Real time cloud editing of live broadcast , Only 10s You can cut it out of the live stream 10min video , After obtaining live clips, you can quickly refine , Conduct secondary clip distribution and delivery . at present , Sports events 、 Online education and mainstream new media scenes , Many platforms need to broadcast live at the same time , At the same time, we will launch short videos based on live content , In real time 、 Rich content reverses to gain more traffic for live broadcast .
- meanwhile , Cover on the end side ,「 Smart media production 」 It also opens multi terminal collaboration , Including mobile end NativeSDK、WebSDK as well as API These three forms , For multi-user cross platform collaboration . In these three access scenarios , The product can completely achieve the interoperability of all media resources and projects , In order to innovate the whole link of video content manufacturing and dissemination process .
- Users do not need to download and install the client , Open a web page to use , Finish editing in the cloud . meanwhile ,「 Smart media production 」 Deploy video creation in the cloud , Thus, the dependence on the use of local hardware devices and hardware performance is greatly reduced , Ensure low delay 、 On the premise of high quality , Reduce a lot of production costs for video content production .
Large scale efficiency improvement
- Generally speaking , The whole production consists of several parts : originality 、 material 、 Editing and packaging 、 Rendering and compositing .「 Smart media production 」 Template ability and intelligent ability , In every step of the whole process of video production , All provide relevant capabilities .
- Such as in the material search stage , You can use the material AI Analyze and quickly find the fragments needed in the material , Including intelligent material search , It can search the content related to the creative theme in a wider range .
- meanwhile , In the editing and packaging process , The product also provides multiple terminals SDK A system of collaboration with the end cloud , Including providing professional non editorial plug-ins , Be able to export your own AE Templates , And it can replace and package materials in batches in the cloud .
- In the rendering and compositing section , The cloud has played a large-scale role 、 Massive 、 Advantages of high concurrency , Be able to output some long videos , Do high-speed editing synthesis , Live clip 60 Double speed transcoding synthesis , Ordinary editing 20 Multiple slice synthesis , Improve the efficiency of the whole production on a large scale .
Programmed smart creation
- 「 Smart media production 」 Medium “Timeline” structure , It conforms to users' daily understanding of editing Engineering ,Json The format is intuitive and easy to understand , It can completely express various and complex editing projects , And easy to expand , Especially when the requirements are more and more complex , A simple and understandable data structure will be very important .
- Based on this situation ,「 Smart media production 」 Also for procedural editing “Timeline” Simplify again , Users don't even need to spell complete “Timeline” Parameters ,「 Smart media production 」 Will be based on the original information of the material “Timeline” Carry out automatic completion , This is not only convenient for users “ Program ” Do some complicated editing , It can also process materials quickly and efficiently ,“ Be clear at a glance ” Programming interface , Let users pay more attention to the key fields and information of video creation .
- besides , Clips in video clips 、 Keep the title cut 、 Multi segment video interception, arbitrary interval merging, etc , And adding subtitles to common functions of short videos 、GIF stickers 、ASR speech recognition 、 Text to speech , All abilities can be realized “ Programmed editing ”, Greatly improve creative efficiency .
The commercial landing of the whole scene
- Internet content platforms are facing the transformation of content creation , More graphic and video creation , More content to do secondary dissemination ,「 Smart media production 」 Achieve low threshold creative support , Not only provide independent and flexible manual professional editing 、 Beautification and synthesis , More support for one click template , Ability to quickly embed materials and synthesize them into pieces , It greatly contributes to the richness of platform content and the high efficiency of communication .
- Live e-commerce as a delivery channel , Real time topicality can bring more global traffic value , Form a larger closed loop in the live broadcast room , Therefore, mass production is required 、 Fast fission 、 Filter repeat 、 Real time video production demand , and 「 Smart media production 」 It solves the problem of rapid videolization of original materials 、 De duplication , So as to improve the efficiency of production and communication , It also meets the linkage efficiency of advertising .
- Online education ,「 Smart media production 」 For the second clip after the classroom live broadcast recording , On demand video resources can be generated , Improve the refinement and practicality of media resources , Auxiliary business closed loop ; meanwhile , Batch templating editing ability , Let the class “ High energy content ” The communication of brings marketing value .
- For a vertical scenario like financial services , Also began to explore data video content services ,「 Smart media production 」 It can realize the video batch production and customization of data service content , meanwhile , The virtual anchor function can also replace the real person recording , Solve the time cost and uncertainty , Realize standardized periodic output .
- In the manufacturing industry ,「 Smart media production 」 It can realize real-time strip splitting in cloud monitoring and recording , Or archive important clips after recording , Form a panoramic surveillance video with multiple perspectives , Intellectualized production and management with video , Help the traditional manufacturing industry upgrade .
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