Video based full link Intelligent Cloud? This article explains in detail what Alibaba cloud video cloud "intelligent media production" is

Video link is innovating

Artificial intelligence 、 Minority to public

Standard to custom 、 Slow to real time

The whole process of video creation and dissemination is innovating .

For the production and consumption of video , Its full link includes acquisition 、 Make 、 management 、 distribution 、 There are five stages of consumption , And the development of cloud computing and network , Bring huge potential energy changes to each link .

for example ：

• Acquisition phase , In the past, professional camera equipment was needed to shoot , Now only one mobile device can complete high-quality shooting .

• Production stage , In the past, professional nonlinear editing software was needed to make , Now, with cloud editing service tools, online full-end editing can be realized .

• In the distribution stage , In the past, news media needed a long time “ Gathering, editing and broadcasting ” The process , Today's cloud real-time integration of production and broadcasting , With real-time efficiency, let the audience be on the first scene at the first time , And it can bring rich real-time interactive experience through live broadcast .

You can see from it , The development of video link is from manual arrangement to intelligent processing 、 From professional niche to all inclusive 、 From standardized one-way transmission to real-time personalized two-way interaction .

In this, everything can be video “ Super video ” Time , We hope to pass “ cloud ” Energy to break the original barriers , Promote the occurrence of evolution , Cloud integrated services produced by media , Bring new changes to the whole pan video industry , and 「 Smart media production 」 It is an enterprise level video production tool focusing on this field .

「 Smart media production 」 Positioning in a cloud based collaboration , To achieve efficient production of batch video enterprise class tools , Relying on the in-depth accumulation in the field of cloud computing and artificial intelligence of Alibaba Group , The product will be at the bottom AI Algorithm and editing tools are closely combined , Innovatively reshape the video production process .

In the cloud , solve “ Enterprise video production collaboration is difficult ”、“ Mass video production cannot be standardized ”、“ High hardware cost ” And “ The editing environment is limited ” And so on .

thus , The product has full cloud 、 scale 、 Procedural 、 The outstanding feature of scene , Realize the full link of cloud reshaping video production , Create a new paradigm of enterprise video production .

All cloud collaboration

Cloud collaboration , Full end coverage

Innovative content manufacturing and dissemination links

In the traditional remote production and broadcasting business scenario , For mining 、 Ed 、 The whole process of broadcasting , It needs to rely on the relay vehicle to realize SDI Signal access 、 Make , By satellite / Special line return signal , Site deployment and operation and maintenance are highly complex , System transformation 、 upgrade 、 Expansion is very limited .

The editing link of traditional video production , Usually I use desktop editing software , Local files need to be read before processing , These precipitated materials are in the process of collaboration , Manual handling is required repeatedly , The biggest problem is that it is impossible for many people to edit the timeline in parallel , So the traditional video creation is completely offline series collaboration , There is no way to form parallel creation .

Especially in live scenes , You need to edit the live video , You also need to download videos from the cloud 、 clip 、 The tedious process of uploading into pieces , and 「 Smart media production 」 All cloud collaboration 、 Features of full end coverage , Can solve these problems well .

• such as , Real time cloud editing of live broadcast , Only 10s You can cut it out of the live stream 10min video , After obtaining live clips, you can quickly refine , Conduct secondary clip distribution and delivery . at present , Sports events 、 Online education and mainstream new media scenes , Many platforms need to broadcast live at the same time , At the same time, we will launch short videos based on live content , In real time 、 Rich content reverses to gain more traffic for live broadcast .

• meanwhile , Cover on the end side ,「 Smart media production 」 It also opens multi terminal collaboration , Including mobile end NativeSDK、WebSDK as well as API These three forms , For multi-user cross platform collaboration . In these three access scenarios , The product can completely achieve the interoperability of all media resources and projects , In order to innovate the whole link of video content manufacturing and dissemination process .

• Users do not need to download and install the client , Open a web page to use , Finish editing in the cloud . meanwhile ,「 Smart media production 」 Deploy video creation in the cloud , Thus, the dependence on the use of local hardware devices and hardware performance is greatly reduced , Ensure low delay 、 On the premise of high quality , Reduce a lot of production costs for video content production .

Large scale efficiency improvement

Standardization 、 Intelligent 、 High and powerful

Create massive “ video +” Content

We know , Traditional editing software can achieve complex and exquisite effects , Such as professional film and television works 、 Advertising videos, etc . however , When it comes to scale 、 Mass production , Only through the accumulation of design resources , To realize the improvement of creation , This completely depends on the designer to carry out mechanized repeated production .

therefore , Many enterprises expect to standardize mass production in some business scenarios 、 scale , So as to create more and higher quality “ video +” Content .

For such needs ,「 Smart media production 」 Of “ Template factory ” It can meet the requirements of repetitive content and customized beautification in video production , Provide basic template and advanced template functions , Replace with customized templates and materials , Realize mass video production capacity .

• Generally speaking , The whole production consists of several parts ： originality 、 material 、 Editing and packaging 、 Rendering and compositing .「 Smart media production 」 Template ability and intelligent ability , In every step of the whole process of video production , All provide relevant capabilities .

• Such as in the material search stage , You can use the material  AI  Analyze and quickly find the fragments needed in the material , Including intelligent material search , It can search the content related to the creative theme in a wider range .

• meanwhile , In the editing and packaging process , The product also provides multiple terminals  SDK  A system of collaboration with the end cloud , Including providing professional non editorial plug-ins , Be able to export your own AE Templates , And it can replace and package materials in batches in the cloud .

• In the rendering and compositing section , The cloud has played a large-scale role 、 Massive 、 Advantages of high concurrency , Be able to output some long videos , Do high-speed editing synthesis , Live clip 60 Double speed transcoding synthesis , Ordinary editing 20 Multiple slice synthesis , Improve the efficiency of the whole production on a large scale .

Programmed smart creation

Replace manual production with intelligent programs

Achieve efficient batch with extreme code

Mention creation , The subject must be a creative person , Especially for video, which has strong thinking and creative properties .

But today , Creation is also programmable , To replace manual production , In order to be efficient 、 Create a lot of quality videos in real time .

We know , The key to video creation is editing , For video clips ,“ Non linear editing ” You may not be unfamiliar with this noun , It refers to digital production with the help of computers , Break through the limitation of single chronological editing , Materials can be arranged in various order , It's fast 、 Simple and convenient 、 Random characteristics .

The realization of nonlinear editing requires adaptive hardware and special editing software , For example, familiar ：Final Cut Pro、Adobe Premiere Pro、Vegas Video 4.0 etc. . However , In the traditional video creation process , There are problems of large initial investment such as software procurement , It also involves professional editors 、 Designers need a lot of manpower costs .

meanwhile , Even though the current traditional nonlinear editing function is very powerful , But for most non professional editing users , Their appeal for using editing tools , Focus on pinching the beginning and eliminating the end 、 Fragment splicing 、 stickers 、 Special effects 、 Transition 、 Filter and other basic editing functions , And realize the standardization of video 、 Mass production , The traditional production method is difficult to meet the needs of fast, efficient and low threshold .

Besides , Traditional video editing projects usually include multiple tracks , Each track contains multiple clips （ Audio and video 、 picture 、 Subtitles, etc ）, There may also be transitions between clips 、 Special effects , When media materials are scattered , The cooperation of various roles in the assembly line requires repeated handling , As a result, there are no more people 、 Off site 、 Lightweight parallel creation .

In the face of such problems ,「 Smart media production 」 Not only can the main functions be used with a visual interface , It can also replace manual production with intelligent programs , That is to describe it through a data structure , be called “Timeline”（ Timeline ）, When the user assembles a “Timeline”, You can use programming to complete different video editing functions , Synthetic video .

• 「 Smart media production 」 Medium “Timeline” structure , It conforms to users' daily understanding of editing Engineering ,Json The format is intuitive and easy to understand , It can completely express various and complex editing projects , And easy to expand , Especially when the requirements are more and more complex , A simple and understandable data structure will be very important .

• Based on this situation ,「 Smart media production 」 Also for procedural editing “Timeline” Simplify again , Users don't even need to spell complete “Timeline” Parameters ,「 Smart media production 」 Will be based on the original information of the material “Timeline” Carry out automatic completion , This is not only convenient for users “ Program ” Do some complicated editing , It can also process materials quickly and efficiently ,“ Be clear at a glance ” Programming interface , Let users pay more attention to the key fields and information of video creation .

• besides , Clips in video clips 、 Keep the title cut 、 Multi segment video interception, arbitrary interval merging, etc , And adding subtitles to common functions of short videos 、GIF stickers 、ASR speech recognition 、 Text to speech , All abilities can be realized “ Programmed editing ”, Greatly improve creative efficiency .

The commercial landing of the whole scene

Video content is everywhere

Customized polishing of industry smart innovation

In today's high-speed flooding of video content , Video relies on strong sensory experience 、 Efficient connectivity has become the fastest-growing media , And low threshold 、 Mass production 、 The real time 、 High quality production tools have become the choice of enterprise video creation .

As an enterprise level innovation tool for cloud video production ,「 Smart media production 」 According to the needs of different industries, customized deep grinding , Realize full scene coverage of Zhichuang video , Bring video content driven global value to more industries .

In addition to the innovation of the whole process of cloud collaborative video production and dissemination for the traditional news media industry ,「 Smart media production 」 More empowerment in the value creation of video demand in the pan video industry .

• Internet content platforms are facing the transformation of content creation , More graphic and video creation , More content to do secondary dissemination ,「 Smart media production 」 Achieve low threshold creative support , Not only provide independent and flexible manual professional editing 、 Beautification and synthesis , More support for one click template , Ability to quickly embed materials and synthesize them into pieces , It greatly contributes to the richness of platform content and the high efficiency of communication .

• Live e-commerce as a delivery channel , Real time topicality can bring more global traffic value , Form a larger closed loop in the live broadcast room , Therefore, mass production is required 、 Fast fission 、 Filter repeat 、 Real time video production demand , and 「 Smart media production 」 It solves the problem of rapid videolization of original materials 、 De duplication , So as to improve the efficiency of production and communication , It also meets the linkage efficiency of advertising .

• Online education ,「 Smart media production 」 For the second clip after the classroom live broadcast recording , On demand video resources can be generated , Improve the refinement and practicality of media resources , Auxiliary business closed loop ; meanwhile , Batch templating editing ability , Let the class “ High energy content ” The communication of brings marketing value .

• For a vertical scenario like financial services , Also began to explore data video content services ,「 Smart media production 」 It can realize the video batch production and customization of data service content , meanwhile , The virtual anchor function can also replace the real person recording , Solve the time cost and uncertainty , Realize standardized periodic output .

• In the manufacturing industry ,「 Smart media production 」 It can realize real-time strip splitting in cloud monitoring and recording , Or archive important clips after recording , Form a panoramic surveillance video with multiple perspectives , Intellectualized production and management with video , Help the traditional manufacturing industry upgrade .

although 「 Smart media production 」 Less than one year online , But it has experienced the test of dozens of real scenes of industry customers . Rely on media processing services ,「 Smart media production 」 You can deal with high concurrency calmly 、 A large file 、 Ultra real time business scenarios , They are also constantly polishing their intellectual ability 、 Synthesis speed 、 Making special effects and other core abilities , I believe that under the general trend of super video , For more scenes 、 More industries , Create more value .

future , The cloud reshapes content production , Smart video is everywhere .

「 Smart media production 」 Official website

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