The most comprehensive promotion strategy: online and offline promotion methods of E-commerce mall

With the rapid development of Internet , There are a lot of e-commerce stores rising , How to find a place in many shopping malls , It's a very important factor for e-commerce malls , Is there any way to make the mall known to more people ？ This requires the promotion of E-commerce mall in place , So what is the online and offline promotion solution of E-commerce mall ？

One 、 There are several ways of online promotion ：

1、 online advertising

Online advertising is a common method of promotion , Advertising investment can gain a lot of audience , It can only be said that online advertising is becoming more and more expensive . After all, the development of e-commerce has brought about , Or portal network more and more big brand , In short, hard and broad is not the general e-commerce companies can afford to invest in , It's hard to say how much the conversion rate is , It's not easy to calculate how much effect the brand display has received .

2、 Social networking platform

With the development of the Internet , Now there are more and more social platforms , At present, the mainstream smartphone social platform , Potential users are clear about , Can quickly promote the product . This kind of promotion basically adopts the way of cooperation sharing , There are many ways to cooperate . Companies in the industry have micro cloud , Nine cities , tencent , Sina, etc . Such as 2010 year 6 Month if you are the one software , On the micro cloud social platform, we broadcast and promote ourselves , In the first month online, users reached 32 ten thousand .

3、 Resource cooperation

Resource cooperation is also a way of promotion , There are more ways to use resources cooperation , Vertical forum cooperation ; Offer merchandise as a bonus gift to exchange ; Try Supplies website cooperation, etc . There are many ways . It is better to master it flexibly , Not much said .

Two 、 There are several schemes for offline promotion ：

1、 Ground push

Ground push is a common offline promotion method , Such as giving out some small gifts 、 Flyers, etc , These are all intended to let the public know about your E-commerce mall , Places where consumers often go , It is the key research object of enterprises , What enterprises need to grasp is the group , Not a single individual , Because a place is a place where teams gather .

2、 public benefit activities

Many people will not think that public welfare activities can also be a way of promotion , For new e-commerce , Public welfare means participation , There are many public welfare activities in various industries in China , Whether the enterprise can not only become a participant , It's about being an organizer of e-commerce in your own field , It's a lot of learning . This is one of the key planning points in offline promotion , Because it will attract the attention of your target consumers , It's the consumer's first feeling for you .

Only in this way can the e-commerce market be better exposed , Operators need to evaluate based on their own audience goals , Find the most appropriate way to promote , In this way, we can get twice the result with half the effort . If there are other doubts , You can communicate with us through private letters .