Lingyun going to sea | yidiantianxia & Huawei cloud: promoting the globalization of Chinese e-commerce enterprise brands

Change the world As the world's leading third-party independent advertising service provider , Committed to providing customers with global marketing and promotion services , Through effect marketing 、 Brand building 、 Integrated services such as vertical industry solutions , Help enterprises gain users efficiently around the world 、 Enhance brand awareness 、 Realize commercialization and realization .

at present , The data of e-point world platform covers more than 238 Countries and regions , And has maintained a long-term stable and good partnership with many global head media and local characteristic traffic resources . Build with high quality head flow 、 Vertical domain segmentation traffic 、 The mobile terminal with long tail traffic covers the media matrix with full traffic .

Help more high-quality products and content go global

With the continuous advancement of globalization , And the continuous introduction of favorable policies , Entering the overseas market has become the first choice of many Chinese companies . automobile 、 Electronics manufacturing 、 Photovoltaic 、 Traditional industries such as home retail and light industrial production , With games 、 Online retailers 、 Audio and video and other Internet industries , They have also joined the army going to sea .

For more than 10 years , Yidiantianxia has always been deeply rooted in the field of intelligent marketing , With the increasingly mature mechanism of going to sea , The global supply chain of Chinese enterprises 、 Design 、 Technology and marketing are also gradually improving , China's Internet development is also in the forefront of the world , All these have laid a solid foundation for Chinese brands to go to sea . But at the same time , Branding has always been a weakness for Chinese enterprises to go to sea , Due to low brand awareness , Many Chinese enterprises are relatively slow to open markets overseas . therefore , Many Chinese enterprises going to sea can only take “ The price war ” The way , In exchange for more market space .

In the new era of navigation , How to improve the brand power and competitiveness of enterprises ？ Yi diantianxia thinks , First of all, enterprises should further consolidate the competitiveness of products , Build brand power by improving product quality core ; secondly , According to different regions of the world 、 Choose the right target users under different political and economic conditions ; Last , We should deeply understand and abide by local laws and regulations and economic terms and regulations .

In order to build Chinese enterprises “ Sea ” New potential energy , Yidiantianxia decides to make efforts to provide branded Services , Its business intelligence digital marketing platform Cyberklick, With " Marketing technology + Creative services " And customized solution layout global marketing , The brand influence of helping Chinese enterprises go to sea radiates all over the world , Let global consumers have more reasons to choose “ Made in China ”.

 

Join hands with Huawei cloud , Achieve accurate and direct user traffic

But in the brand building of overseas enterprises , How to help Chinese enterprises effectively improve their brand influence , Cross the cognitive barrier of users , Ensure accurate and direct flow , It is also a major difficulty found by Yidian world .

As the world's leading international intelligent marketing service provider , Yi diantianxia thinks , With digitization 、 The coming of the age of intelligence , Digital tools have become an indispensable condition for enterprises to go to sea successfully , Through the use of digital tools , It can enable more overseas enterprises to upgrade their products and brands , From top to bottom 、 Carry out business and mode transformation from inside to outside .

So ,2019 year , Yidiantianxia and Huawei cloud began to conduct in-depth cooperation . Easy to point what the world values , Huawei is not the only one 5G The field has very leading solutions and strong R & D strength ; Another point is that Huawei cloud is an important cloud manufacturer in the world , Better adapt to the needs of the mobile Internet era . With the help of the advantages of yidiantianxia in the field of international marketing , Combined with Huawei cloud's global influence and strong technological innovation ability , It can jointly empower Chinese overseas enterprises to release brand value , Achieve business success .

• On a technical level , Relying on Huawei cloud's perfect node service capability in the world , Effectively help yidiantianxia carry the number Tens of millions Image recognition and creative tasks .

• In the field of cultural output , Through cloud Games , The exploration of trial advertising , Provide users with a very real game exploration experience . In particular, it relies on the native capabilities of Huawei Kunpeng server , So that users do not need to install , Through the advertising window, you can directly experience the rich resources and content in the game , Better improve the conversion rate and value of advertising .

Through nearly two years of cooperation with Huawei cloud , The service ability of yidiantianxia has also grown steadily . Through Huawei cloud's global perfect nodes and strong computing power support , It has greatly improved the cross-border e-commerce customers of yidiantianxia 、 Advertising effect of overseas game customers , It also improves the accuracy of advertising and the diversification of service products . According to the statistics , In certain scenarios , The return on investment of advertising has been greatly improved . In some areas, the cost of cloud infrastructure , There are also 50% Optimization of left and right , This objectively reflects the huge advantages and value of the cooperation between yidiantianxia and Huawei cloud .

meanwhile , With the introduction of Huawei's new cloud technology , The advertising cost of some areas of yidiantianxia has been 40% The reduction of , Comprehensive ROI There has also been a certain proportion of improvement . Besides , Through the introduction of new products such as cloud mobile phones , It also brings more new revenue growth points to yidiantianxia , In all-round marketing services , It has gained praise and good reputation from customers , It has won the trust of many well-known enterprises .

Seize the opportunity , Create a win-win situation , Cooperation between yidiantianxia and Huawei cloud , Make Chinese overseas enterprises under the construction of brand strength , Give full play to technology 、 quality 、 Service and other core competitive advantages . With the help of Huawei cloud's core technologies and customer-centric value orientation , It can effectively help the majority of overseas enterprises achieve rapid user growth , Create more scenarios that go directly to the user's mind . meanwhile , It can also help Chinese overseas enterprises actively integrate into the global industrial chain and supply chain , Help the country cultivate world-class industrial clusters with international competitiveness .

Facing the ever-changing sea market , The businesses of Huawei cloud and its major partners complement each other , Advantage integration , While assisting Chinese enterprises to sail smoothly , Help the vast number of overseas enterprises to accurately convert traffic , Reach overseas users efficiently , Help Chinese overseas enterprises to explore the path of sustainable development and growth , Build the competitiveness of Chinese enterprises to go to sea .