How to understand the clothing industry chain and supply chain

​ The emergence of new consumption patterns has a huge impact on the real economy , Nowadays, the diversification of consumption patterns gives consumers more choices , Especially affected by the epidemic , Now many offline stores are also forced to convert to online + Offline combined operation mode , What's more, it is directly transformed into e-commerce mode , But online mode cannot completely replace physical stores , Especially for enterprises like customized and private customized , It is impossible to complete batch clothing formulation through the Internet , Few units will choose online procurement …

The clothing industry is not as bright as you think , It's not so easy , Behind it is more difficult and trivial daily , We need to constantly connect with manufacturers every day 、 Payment and replenishment 、 Typesetting 、 Write a copy 、 Deal with after-sales and a series of work , besides , And staff management 、 event planning 、 financial budget 、 Display design 、 Collocation knowledge 、 Store operation management ; The clothing industry is very professional , Especially for professional tailors , It requires the cutter to be able to cut the board independently , Different clothing styles should be designed with paper alone , Then cut it according to different figures ; There is no centralized factory in the clothing industry , Are scattered in every corner and even abroad , Every different clothing needs different accessories , Just like different clothes with different buttons , Suits of different colors are matched with linings of different materials and colors , Shoulder pads of different thickness , In order to meet the differentiated needs of different customers , The factory will be set up in different places or please arrange a factory that can be done to be responsible .

China's clothing industry as a part of the national economy , Drive the overall level of economic development , The upstream of China's garment industry chain is responsible for garment raw materials and printing and dyeing , Midstream is responsible for fashion design and production , Downstream responsible for clothing sales , Each module is decentralized , For business management , Especially during the epidemic , To achieve supply chain coordination , It still needs the integration of digital technology .

Look at the whole clothing market , There are few brands that can fully realize the automation of end-to-end one-stop supply chain system , And difficult , In addition to spending a lot of material and financial resources on development experiments , It also needs to have the experience of system construction of front-end multi-channel and multi platform and the practical experience of back-end production and manufacturing supply chain , In order to ensure the success of the digital supply chain .

Many people simply think “ supply commodity = Supply chain ”, Maybe “ purchase = Supply chain ”, What is the clothing supply chain ？

Mainly around central enterprises （ brand 、 factory 、 Electricity, etc. ）, Customer demand oriented , Aim to improve quality and power , By integrating resources , Through the flow of information 、 logistics 、 Control of capital flow , Realize clothing design 、 Acquisition 、 Produce 、 packing 、 transport 、 The circulation 、 hand 、 The whole process of efficient and collaborative arrangement of services . It is not only through a logistics chain that can connect the supply chain to users 、 Information chain 、 Capital chain ,, It is also a value-added chain . There is a metaphor in the industry , hold ['sofastsoft . com'] Clothing supply chain is compared to a towering tree ： The raw and auxiliary materials are soil , Core enterprises such as manufacturing plants form the root ;“ A group of ” It's a tree pole ;“ The second batch ” Is the branch , Users are leaves ; At the root and main pole 、 Nodes of branches and rods , What circulates is the flow of information 、 logistics 、 cash flow . This metaphor looks very vivid , But the trees can't see the forest , Because every enterprise in the traditional supply chain is not a solid relationship , But a weak relationship between mutual customers . There is another metaphor , Compare the supply chain to “ The grass - The rabbit - The Wolf - The lion ” Such a simple food chain , There is also a problem with this metaphor , Supply chain is not a biological chain , It's the value chain , There is no zero sum game between upstream and downstream , It's a positive sum game . Benefit sharing in the process of cooperation 、 Risk sharing . Supply chain enterprises are more like no bridge , Manage the upstream and downstream product links , Can cross oneself , It can also help people , The platform is its own , Ecology is everyone's .