[research materials] 2022 enterprise wechat Ecosystem Research Report - Download attached

source | IResearch

According to the CNNIC data display , In recent years, Chinese netizens and Internet penetration rate have been continuously improving , Businesses are grabbing share in the market where traffic dividends are gradually peaking , Intensified competition , As a result, the cost of acquiring customers on the public traffic platform is gradually rising , Enterprises have turned to private domain play , Establish independent control of traffic 、 It can directly reach the flow pool of customers . meanwhile , The arrival of private domain traffic bonus period makes enterprises gradually abandon the traditional traffic thinking dominated by customer acquisition , Turn to user thinking as the core , The focus of operation has shifted from relying on the public domain platform to pull new traffic to the refined operation of private domain platform memory users . For different user types , Push different products and services , Be truly user-centered , To retain traffic , Pave the way for transformation ,“ marketing - sales - Customer service ” The integration trend of has begun to strengthen .

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