Digital collections accelerated out of the circle, and marsnft helped diversify the culture and tourism economy!

As blockchain technology heats up , Some scenes derived from blockchain technology continue to explode . since 2021 After year , The domestic digital collection industry is out of the circle , Got a lot of attention . Wechat index display , Digital collections have attracted more than ten million people .
The explosion of digital collections , All walks of life in China have begun to develop new marketing scenarios in this field . Through the sale of digital collections, the digital economy and the real economy are organically combined , Effectively pull the participation heat and payment method of offline scenes . In everyone's closely related “ Eat, wear, live, travel and play ” Consumption, culture and tourism , Digital collections accelerate “ Breaking circle ”, Innovative playing methods emerge in endlessly .

The recently emerging digital collection platform MarsNFT Recently, the product planning award has been released to jointly create physical scenic spots , Except in technology 、 The content dimension enables digital collections , It also applies data collection to offline entities , In a real sense, the state “ Digital economy and real economy are organically combined ” Our policy guidelines . The characteristic of digital collection empowerment determines that it will not be as fast and effective as flow empowerment , It's more like a silent spring rain , Combine blockchain technology with scenario Application ,MarsNFT It is bound to work together with the real economy to bring about fundamental changes .

Standing at the new outlet of digital collection empowerment ,MarsNFT The digital collection platform is not only thinking about how to use the way of digital collection empowerment to offset the embarrassment caused by the end of the Internet , But to think and explore a new way of development from a new perspective of digital collection empowerment —— It belongs to the unique mode of digital collection empowerment . When MarsNFT It brings the digital collection empowerment away from the quagmire of flow empowerment , The so-called digital collection empowerment will have more distinctive characteristics and significance , It is also no longer a concept , Instead, it has become a new existence with unique vitality and economic empowerment .

actually , Enable offline scenes of entities through digital collections , This model has been very mature in foreign countries . such as , Star concert or movie premiere , The organizer or distributor will bundle tickets by selling digital collections . At home , There are also such attempts , Not long ago 《 The moon fell 》 The premiere in China is movie tickets +NFT The way of bundling is open to fans .

Besides , Some domestic cultural and tourism institutions have also begun to try this combination of online and offline play on the sale of digital collections . such as , Daming Palace Ruins Park Scenic Spot in Xi'an 、 Ming City Wall scenic spot 、 Shapotou scenic spot in Ningxia , All of them bundle scenic spot tickets through the sale of digital collections . Three digital collections recently sold in Daming Palace Heritage Park , Users only need to collect all , You can be qualified to enter the park for life . Cultural and Tourism Institutions innovate the marketing mode of scenic spots by empowering online and offline marketing , Realize the diversion function of online and offline .

Based on China , Looking at the world Mars Digital collection platform （https://m.marsnft.cn） I want to do more than that ： The traffic generated by users offline will better provide the direction for entities . Combine digital collections to shape brand value , Trendy playing methods also contribute to the younger transformation of the brand ！ Through brand based IP Cultural and creative collections , Let the brand concept and value be more diversified outside the product , Strengthen the interest community belonging to brand fans .

Looking at the current digital collection enabling market , Almost all players we see are still consuming the development dividends of the Internet era , What they call digital collection empowerment is just reprocessing and reusing the data and numbers accumulated in the Internet era , Although in the short term, this way of development can indeed bring them a certain degree of development , however , If it's just the release of dividends , Lack of deeper changes and changes , Even more new species are derived from change and change , that , They must not become the last winners in the era of digital collection empowerment .

Only with the data and figures accumulated in the Internet era , Take these data and figures as incubators , Incubate more new technologies 、 New means and new models , Then put these new technologies 、 New means and models are deeply integrated with downstream industries , Let downstream industries have new endogenous kinetic energy , New products with vigorous vitality , Bid farewell to the traditional top-down development model , The so-called development is really entering a new stage of development .

future , With MarsNFT And the development of the metauniverse , It will attract more digital artists 、 Brand and art creators join , The content and form will be richer . There is more , It will feed more brands 、 operator 、 Producers come to the creation of new vitality scenes , And the transformation of market model with more commercial value , At the same time, it can also effectively promote the rapid development of more digital collection scenes and Applications , Finally, it will promote the growth of the real economy and digital collections .