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Openinstall and Hupu have reached a cooperation to mine the data value of sports culture industry
2022-07-07 10:32:00 【Openinstall Omni channel statistics】
In recent days, ,openinstall Cooperate with Hupu, a well-known Unicorn enterprise in the domestic sports and cultural industry .openinstall Will rely on six years in App Technical accumulation and service experience in the field of channel data statistics , Help Hupu analyze channel value 、 Enhance user experience . This cooperation will further release the channel promotion and operation ability of Hupu , Efficiently excavate the data value of sports culture, event life and other industries .
Country 《 National Fitness (2021-2025 year )》 Clear plan , China's sports industry 2025 Nianjiang sword finger 5 Trillion target , Broad prospects . As a basketball forum started , A community platform based on professional sports marketing , The tiger pounced close 20 Years of accumulation , At present, the media has been laid out 、 Online retailers 、 Own events 、 Invest in four business sectors , And developed a large sports platform Hupu Sports Network , And basketball 、 football 、 Pedestrian street 、 Movies 、 Five sectors of E-sports 300 A community of multiple topic areas App—— The tiger jump App.
Hupu currently has active users 8000 All the above , Among them, tiger pounced App It carries the main traffic of the mobile terminal , yes JRs( The abbreviation of Hupu user ) Necessary community software . This deployment openinstall After cooperation , The tiger jump App Event information 、 advertising 、 Live video 、 Interactive forwarding 、 Event promotion 、 The drainage effect of channels and contents such as market cooperation will be accurately counted , Help Hupu further deepen its data visualization ability , Successfully build a more efficient data operation platform , In order to actively respond to the growing complex business scenarios .
Effective utilization openinstall Yes App Accurate transmission and attribution of custom parameters , Hupu can integrate the user's full link data brought by business and operation channels into the internal data management system , Effectively evaluate channel quality , And comprehensively analyze user behavior , Finally, achieve cost reduction and efficiency improvement at the customer level , And optimize the user experience .
About Tiger pounce
Hupu was founded in 2004 year , It is a professional direct cultural community website focusing on sports events and daily life , By 2020 year 5 month , The number of HUPO users has exceeded 1 Billion , The number of active users reaches 8000 ten thousand . It has a large sports Internet platform, Hupu sports network and Hupu App, After more than ten years of development and accumulation , Hupu has developed into a technology driven media 、 Online retailers 、 Own events 、 Invest in the industry leading enterprises linked by the four business sectors , And successfully incubated in various fields 、 Know the goods 、 The king of passers-by 、 Tiger bud and other well-known derivative brands .
About openinstall
openinstall It is subordinate to the national high-tech enterprise Shenzhen minsec Network Technology Co., Ltd , It is a professional one-stop shop App Omni channel statistical services , Focus on providing App Transmission parameter installation 、 Omni channel advertising effect statistics 、 One click pull up and other general technology and function services , promote App Channel effect evaluation 、 Accurate customer acquisition ability and user experience optimization . Six years since its establishment ,openinstall Has served nearly 40 100 million times App Installation Statistics , Obtained including China Mobile Hong Kong 、 Ideal car 、 Check the inner eye 、CSDN、 Driving test book 、 Tuhu keeps cars 、36 krypton 、 Red Star Macalline 、 Many well-known enterprise customers including Shangri La Hotel .
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