Different meat customers joined hands with Dexter to launch different hamburgers in some stores across the country

all-new “ Triple cheese planting niuruobao ” Adopt the iconic appearance of Dexter , Limited time supply has now begun

Chengdu, China ,2022 year 7 month 6 Japan —— Global pioneer brand of plant meat, different meat customers （Beyond Meat, Inc., NASDAQ code ：BYND） Announced the establishment of cooperation with Dexter, a well-known local western fast food brand , Today, we launched different meat and vegetable based hamburger beef patties in some stores across the country （ Another hamburger ,The Beyond Burger）[1]. since 7 month 6 The date of , Consumers can taste “ Triple cheese planting niuruobao ” This new product ; To celebrate the launch of new products , Consumers also have the opportunity to enjoy the second half price new taste discount within a limited time [2].

The new “ Triple cheese planting niuruobao ” Plant based hamburger beef patty made by different meat customers （ Another hamburger ,The Beyond Burger） Match with cheese made by car 、 Triple cheese sauce and black pepper mushroom made of blue cheese and cream cheese , Put them into sesame bread with butter and milk , Create rich and plump 、 Attractive juicy layered taste .

“ Triple cheese planting niuruobao ” The price of is 25 element , The price of traditional animal beef hamburger supplied by Dexter is similar . Cooperation between different meat customers and Dexter , It will also provide an opportunity for emerging consumer groups in more cities in China to try plant protein , Work together to promote the trend of sustainable, green and environmentally friendly new diet in China .

Yangyuyi, general manager of different meat customers in China （Jeremy Yeo） Sir said ：“ We know , Chinese consumers are increasingly looking for cost-effective plant-based diet choices . therefore , We are very happy to establish cooperation with Dexter, a well-known local fast food brand , Bring new products to Dexter customers at affordable prices ‘ Triple cheese planting niuruobao ’, This also confirms our commitment to providing delicious food for consumers 、 The mission of accessible plant proteins .”

Mr. cuikaijun, general manager of Dexter, said ：“ We are very happy to work with another meat customer, an international vegetable meat brand , Introduction ‘ Triple cheese planting niuruobao ’, Provide more Chinese consumers with high-quality vegetable protein products , And better integrate plant meat into daily diet , Let the public know the nutritional and sustainable value of plant meat .”

Other meat customers plant-based hamburger beef patty （ Another hamburger ,The Beyond Burger） Made from simple plant ingredients , It has the coveted meat quality similar to the traditional hamburger 、 Juicy and versatile , And rich in protein , Every time 100 Gram protein content is 16.5 g . Besides , Different kinds of meat, vegetable based hamburgers, beef patties every 100 Gram contains 15.9 G fat. , While traditional beef shoulder meat is 100 Gram contains 31.7 G fat. [3].

at present , Other meat products have also entered the city supermarket 、 Sam's club and other offline retail channels , And in JD 、 Tmall and pinduoduo are available through three e-commerce channels .

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About other meat customers

Another meat company （Beyond Meat, Inc.）（ NASDAQ listing code ：BYND） It is a global pioneer brand of plant meat , Committed to providing consumers with a range of plant meat products . Another meat customer was founded in 2009 year , The mission is to produce vegetable meat products with pure vegetable raw materials , This innovation enables consumers to taste plant meat , You can also feel the highly similar taste when eating animal meat 、 Sensory experience such as texture , Enjoy nutritious and environmentally friendly products at the same time . Brand commitment —— Eat what you love , Represents the belief of other meat customers , Through edible plant products, i.e. meat , So that consumers can enjoy more of their favorite foods , And to help solve the problem of human health 、 Climate change, 、 Concerns about resource protection and animal rights . By 2022 year 3 month , All kinds of fresh and frozen vegetable protein products of different meat customers have been sold all over the world 90 A national contract 135,000 Retail stores and catering service outlets sell .

[1]“ Triple cheese planting niuruobao ” Our sales stores do not include Dexter boutique .      

[2] The activity time of half price discount is 2022 year 7 month 6 Japan -2022 year 9 month 6 Japan ; The second half price refers to the purchase of specified items at the price of menu items “ Triple cheese planting niuruobao ” One , Enjoy the second half price discount of the same product .      

[3] Reference resources 《 List of Chinese food ingredients The standard version 》 The sixth edition Volume 2 , beef （ Shoulder meat ）【 Shoulder meat 】 Fat content 31.7g（ per 100g The edible part ）.