Iphone14 with pill screen may trigger a rush for Chinese consumers

Guo Mingxu, a well-known Apple analyst, said , Apple's this year iPhone 14 Demand may be more popular than what has already been iPhone 13 Series stronger , He thought it was mainly because iPhone14 The appearance of has changed significantly , It will trigger panic buying by Chinese consumers , Chinese consumers attach great importance to iPhone The appearance of the .

iPhone14 May be very popular , The reason is that it will become the first mobile phone with a true full screen , A higher screen proportion is obtained by using the pill screen design , In this way, this will be Apple's adoption of bangs screen for so many years to change again , Compared with the previous iPhone Major appearance changes have taken place .

For Chinese consumers , Every time Apple dramatically changes its appearance iPhone Are highly sought after , Previous iPhone6 Just because it is the first large screen iPhone And push iPhone The sales volume of has set a new record ,iPhone11 Pro It also triggered a small climax iPhone Sales volume rebounded to 2 More than 100 million units , In addition to its lower pricing , Its rear lens design should also be one of the reasons .

iPhone Changes in appearance have led to the popularity of consumers , This means that these consumers dare to pursue fashion , It also means that they have strong consumption power , Only those who have money can afford the latest iPhone, This will allow you to buy the latest iPhone Of consumers get psychological satisfaction , It has a psychological advantage for consumers who use domestic mobile phones .

In fact, in addition to appearance changes, it may cause iPhone14 In addition to the best-selling , Still lies in today's iPhone Get more and more consumer recognition ,iPhone The economy of is also higher , Are pushing iPhone Sales are getting higher and higher .

iPhone It represents the most advanced level in the industry ,A Its processor is two years ahead of domestic mobile phones ,A System processors are now ARM The only processor in the camp that uses a self-developed core , Other Android processors are assembled chips , Are all used ARM The public core of , As a result, the performance of Android processor lags behind that of Apple .

iPhone Taking the lead in photography technology, etc. are increasingly recognized by consumers , Domestic mobile phones used to be like DXOMARK Wait for the score of the evaluation software to prove that your photography performance is stronger , However, from the actual experience ,iPhone Our photos are better than domestic mobile phones .

iPhone The hedging rate is higher , In the second-hand market iPhone Very popular ,8 Years ago, iPhone6 Now it can be sold 300 Multiple blocks , Domestic mobile phone 6 Years ago, it was basically unusable , Consumers will buy old models iPhone If you sell it in the second-hand market, you can buy a new model by adding twoorthree yuan iPhone, In terms of economy of use, actually iPhone More than domestic mobile phones .

These factors are driving more consumers to buy iPhone, This year, 618 period iPhone13 The sales volume of one model is higher than that of the next 19 The sum of sales of domestic mobile phones is more , Highlight the consumers' awareness of iPhone Highly recognized by , It's not surprising that Guo mingpeng thinks iPhone14 It is expected to hit a new high in sales .

Domestic flagship mobile phones are not recognized by consumers because their prices are too high , Nowadays, the price of domestic mobile phones has even exceeded iPhone 了 , However, the domestic mobile phones with such expensive prices often have quality problems , Recently, some domestic flagship mobile phones have been accused IP68 Grade I waterproof failed , Adopt garbage linear motor 、 Garbage horn and other components , This has led to a decline in consumers' trust in domestic mobile phones .

The consumer is right iPhone The pursuit of , It will force domestic mobile phones to rethink their pricing strategies and attitudes towards domestic consumers , Continuing the previous practice will only lead consumers to stay away from domestic mobile phones .