2 Seize Jay Chou

source ： Deep burning （ID：shenrancaijing） author ： Wanqi edit ： Li Qiuhan

Time interval 6 year , Jay Chou announced the release of his 15th solo album 《 The greatest work 》.7 month 6 Japan , Antecedent MV go online , Has detonated the social network . 

In this MV in , Jay Chou travels through time and space , go back to 1920 years , Met Margaret 、 Dali 、 Xu Zhimo and other Masters , I also had a piano duel with pianist Lang Lang .“ It's still the original style ”、“ Finally waiting for you ”、“ Or our chairman Zhou ” Etc , In weibo 、B standing 、QQ It can be seen everywhere on platforms such as music . 

It has been a long time since such a grand occasion was held in Chinese music . It's just a MV, Almost all social entertainment platforms , Have joined this traffic Carnival . 

On social media platforms , There is no suspense about the new song Tu Bang . only 4 Hours , There are entries about Jay Chou on Weibo #yyds#、# Jay Chou Brother #、# Jay Chou's Prelude #、# Jay Chou lyrics # etc. , Even participate in the performance MV Lang Lang , Have extended a number of topics , among # Jay Chou's Prelude # The word" , Read as much as 9 Billion . 

On the online music platform , According to the QQ Official information of music , This one MV go online 1 Hours 47 branch , Refresh the total number of playback 、 Total sharing times 、 The total number of comments and other single day data records . 

Video platform , stay B On the site , On the official account of Jay Chou's company Javier music , This one MV More than 1000 ten thousand . Discussion about Jay Chou's new song , Also has been hanging in Tiktok 、 On the hot list of Kwai . 

Jay Chou three words , It represents the traffic password . For the platform , The quality of Jay Chou's new songs doesn't matter , The most important thing for a marketing performance . 

Seize Jay Chou

Seize Jay Chou , All major platforms are serious . Come back , The competition is “ First episode ” and “ preheating ” On . 

7 month 2 Japan ,B Station first released the album Prelude 《 The greatest work 》 Will be in B The news of the first stop , Announced the copyright cooperation with Jay Chou's music company Javier music . Previous 6 month 28 Japan ,B The station has been officially announced “ Ouch! , pretty good ” Come on B Stand. , Javier music's official account is settled B standing . 

in fact , stay 7 month 6 Noon 12 spot , Migu music 、QQ music , Microblogging 、 Tiktok 、 Kwai are online 《 The greatest work 》 Of MV.“ First episode ” In name only , However, preemptive publicity also gives it a certain degree of advantage . By the end of 7 month 6 On Tuesday night 9 spot , stay B Stand on the official account of Javier music , This one MV The amount of playback reached 1000 ten thousand . 

As Jay Chou's only social media platform officially registered in the mainland , Quick hands are not resigned to playing second fiddle. Kwai . In recent days, , The news that his contract with Jay Chou has expired came out on the Internet , Kwai Fang quickly denied , And released a high-profile microblog that there will be a series of live broadcasts 、 Custom short video 、 Interactive play and other exclusive activities . Soon Online , Jay Chou's official account released this branch MV Breakthrough in playback volume 1700 ten thousand . except MV, Jay Chou also sent photos to his fans on his account . 

Outside the competition for video platform , The secret war of music playing platform is also starting . 

Tencent music has been cooperating with Jay Chou in depth , according to QQ From the publicity timeline of music , Not only in 7 month 6 The first song of the day synchronization online MV, Will also be in 7 month 8 The album goes on sale on August ,7 month 15 The album was officially launched on August . By the end of 7 month 6 On Tuesday night 9 spot ,QQ music 《 The greatest work 》 The number of album reservations has exceeded 760 ten thousand . 

Migu music, also copyrighted by Jay Chou , According to media reports , stay 7 month 6 Noon MV Before release , Migu music started the live broadcast two hours in advance , Rotate Jay Chou's previous golden songs MV, For the new album MV Thermal field . And in the MV After the release of , It opened a connection activity between music critics and Fang Wenshan . 

No copyright , You can't miss this heat . Even Baidu, which seems to have little relevance , Also made a customized search page for Jay Chou's album , Pull out a special release timeline for it , Convenient for users to check . 

besides , The game also focuses on Jay Chou . As early as 6 month 24 Japan , Online games 《 Shooter 2》 The official announced its game spokesperson as Jay Chou . 

Zhang Zhaoyi, founder of craftsman music, summarized , In the short term , The value of Jay Chou's new song for the platform , It is a traffic operation activity . 

Why do you need Jay Chou ？

This time, , Jay Chou's new album is from official announcement to MV go online , It will be officially released in a few days , Are very planned . For different types of platforms , Have reserved space for partition . 

Generally speaking , The singer released a new song , Online music platform is the main position . The video platform lacks a way to realize , It's just a marketing event . From the action of each family , This release on the video platform MV, preheating 、 Promoting activity 、 Retain , One step at a time , The direction is obvious . 

B The station planned a live broadcast 、 Second innovation activities . namely 7 month 1 solstice 15 Day is held “ Let's review Jay Chou ” Series live , meanwhile , Users can follow Jay Chou's MV Write and contribute to the song for the second time , You can also participate in Jay Chou's signature 、 Album signature and other lottery activities . Besides , It's also online 《 Give me a song time 》《 fragrance of rice 》 Two songs 4K MV. 

One approach B People at the station said about the release of Jay Chou's new song ,“ It will be the focus of recent operation ”,“ Expect to drive the data in the station ”, Direct to pull new and promote activation . 

by comparison , Online music platforms have a greater demand for cash , Consumers pay for the album , It can be directly exchanged for real gold and silver . After all 7 month 15 New album released on the th , It's the play . 

Tencent music's platform , The reservation channel has been opened , At present, the album reservation is over 760 ten thousand people . A music fan said , At a time when Chinese music is dying , They believe , Fans complete “ A small goal of 100 million ” It's not difficult . 

A person in the music industry said , Streaming media platform to buy top singers' albums , In terms of income generation , Not necessarily optimistic . The reason lies in , Top singers have extremely high royalties , Paying fans may not cover , In fact, how many people can spend money to buy 、 How much can the conversion rate be , We have to wait and see again . In his opinion , The significance of purchasing the copyright of top singers , What's more, it can stimulate the users of the platform , Get the song copyright for the second creation . 

The album hasn't been released yet , The surroundings can be arranged . stay QQ Music , Around Jay Chou's new album series , There is already a selling price 139 Yuan's classmate Zhou “ Painted flowers ”、“ Do business ”、“ Cloth pigeon ” Three series of handmade , The price is 79 Yuan trend splicing Bracelet , And straw cups 、 masks 、 Mobile phone case, etc . 

Migu music, which also owns the copyright of the new album, has also done a lot of operations . except 7 month 8 Open in advance ,7 month 14 Special arrangements were also made for 12 Hour special live program . After purchasing the album , Available to users 30 God VIP members 、 Call, ring, etc . however , On the pre-sale data , At present, it is not enemy QQ music , By the end of 7 month 6 On Tuesday night 11 spot , The number of appointments is less than 200 ten thousand . 

Keep looking for the next one “ Jay Chou ”

7 month 3 On Tuesday night , In Jay Chou's new song MV Before going online , Jie migrai brushes his mobile phone and sees that Douban has issued a score for the album , Get up in the middle of the night and argue with netizens who score low . the second day , This ferments into an Internet public opinion event . Douban issued a statement of apology , Because Douban music is revised , Cause problems in the background , And will 《 The greatest work 》 The short comment and scoring under the item are empty . 

This shows Jay Chou's influence , so to speak , Bind Jay Chou IP Is stable and safe . Heat aspect , Even if not “ Do business ” many years , He can also create good results with one shot .2020 New song released in 《Mojito》, Single selling price 3 element , stay QQ The total sales volume of music platforms exceeds 20 million . 

This new song is released , Two results can be expected , One is that new works amaze the market , The degree of discussion will not be low , One is ordinary , But with a strong and loyal fan base , There will still be a large number of fans who will show tolerance . most important of all , Either way , The flow is not bad . 

In this traffic Carnival , A discussion about music itself , It doesn't seem so important . Jay Chou's symbolic meaning has been greater than its music itself . 

2022 year , All major Internet platforms are relying on “ Emotional memories kill ” Earn traffic , Jay Chou sent a new song , Push this traffic Carnival to the top , Social networks are filled with “ Finally, here we are. ”、“ He came back. ”、“ It's still what I felt back then ” Wait for Ye Qing to comment . It seems to be a new song , And the purpose of recent major platforms to find national artists to hold online concerts , Actually, it's the same . 

stay 《 The greatest work 》 in , With Jay Chou's style “ Brother is wearing a vintage suit ” This kind of lyrics , It is believed that relevant second innovation videos will dominate social platforms in the near future . In the true feelings of fans “ Memories kill ” In the state of watching the excitement with passers-by , The quality of Jay Chou's songs is no longer important , Join the discussion , Looking for a sense of being , Is the carnival of netizens . 

This is what major platforms need . Predictably, , wait until 7 month 15 When Jay Chou's new album was officially released on the th , There will also be a wave of Internet Carnival . 

As for the quality of the new song ？ 

stay 《 The greatest work 》 This one MV in , Jay Chou paid tribute to many masters , In which Magritte is restored 、 Monet 、 Xu zhimo 、 Monk and other related classic scenes . On the melody , It integrates the classic used by Jay Chou 、 Hip hop 、 Popular elements . 

For songs , Two poles of evaluation on the Internet . Fans who give favorable comments think ,“ The quality of lyrics and songs is still excellent , The style of the music is still classical , Interspersed with piano performance , It sounds very comfortable ”. Sigh to the fans of the travel Review ,“ Too general , There is no such impulse of single cycle , At first glance, it sounds gorgeous , After listening, I didn't want to listen to it again ”. 

Even fans who are relatively neutral , It is also pointed out that the chorus of the new song is a little bit like his previous song 《 Chapter seven of the night 》 The smell of , Jay Chou is in “ imitation ” Jay Chou . 

A fan said ,“ As true love powder , Looking forward to Jay Chou's new song , And afraid of his new song . Because many people are staring , Expectations are too high , Good or bad will be criticized ”. 

But it doesn't matter . When the heat dissipates , Music fans leave , Major platforms will continue to look for the next “ Jay Chou ”. 

* Respondent's request , In the text, every grain is an alias .