From "running distractor" to data platform, Master Lu started the road of evolution

　　 He Jie, head of Master Lu Laboratory

　　 Remember 10 Years ago, when I first bought a computer for myself , As a digital enthusiast , By virtue of 3C Information searched on portal websites and price references provided on the emerging e-commerce platforms , Walk into the local computer city with confidence , Finally, I bought a tail product equipped with an old processor at a new price .

　　 After getting the computer , Turn it on 、 Everything is normal after installing the software , As a new electronic product , Many consumers at that time and even now , Will be the same as the author , Can't wait to give it “ Run a point ”. It is also through Master Lu's hardware detection and test score function , Let the author get the product adopted in a short time “ old and worn-out ” Hardware and be able to control it “ obsolete ” There is a specific perception of performance .

　　 Now , Master Lu is no longer limited to being a PC Information view 、 Hardware test software , Instead, it launched mobile applications early , And has begun to get involved in many fields, such as electric bicycles and even electric vehicles . As he Jie, the head of Master Lu laboratory, said in the interview ：“ Master Lu's idea is ‘ Everything is measurable ’, We will focus on the most concerned areas in the consumer experience , And through data , Establish a reference system for product hardware performance .”

　　 from PC The litmus test of performance , Become a magnifying glass for intelligent hardware experience

　　 Master Lu laboratory in charge of He Jie , Its predecessor is Master Lu Data Center , The company started from the beginning , Will be PC Collect and sort out the hardware information data in the field and observe the trend changes in the industry .“ And then 2020 year , Master Lu laboratory was officially established , This also marks the beginning of the test data range involved by Master Lu PC Transition to multi fields , We also began to explore smart phones 、 Multi dimensional test standards for products such as electric bicycles .”

　　 With PC Domain as an example , In the past 2 years , Master Lu made a super 20 Sub iteration . Besides , Master Lu also formed with major chip manufacturers “ Hardware evaluation alliance ”, Completed the formulation of new evaluation standards , Now it appears in Xiaomi 、 Huawei and other major mobile phone manufacturers in the press conference “ Aging test and fluency test ”, Master Lu is the technology and test solution supplier behind it .

　　“ Master Lu was mentioned in the past , Many people's first reaction is PC Software , From the market 95% From the perspective of software penetration , Master Lu is PC The field is indeed recognized by consumers . In the past two years , With the rise of smart phones , Master Lu's mobile application has also become the choice of many users , In mobile applications , Master Lu followed the previous performance evaluation 、 Hardware view and other functions , At the same time, information is added 、 The social sector also regularly releases some hardware test ranking reports .” He Jie said .

　　 From the data side , The information and test scores provided in Master Lu's application are still the reason why many users are choosing models or checking 、 An important reference for understanding intelligent hardware . In order to make the data more authentic , Master Lu has also done a lot of work , For example, in the current mobile applications , The score test will need to be online , The cloud will test the validity of data through big data comparison and verification .

　　 He Jie mentioned ：“ For manufacturers , Getting a good score is their constant goal , But from Master Lu's point of view , We should ensure the authenticity and objectivity of the data , Don't mislead consumers .” Based on this , Master Lu adopted the way of big data error correction , Through the results of consumers' running in different environments , To draw the baseline , And those scores obtained through physical cooling or laboratory extreme environment will be identified and eliminated .

　　 In addition to running points , Master Lu's current test dimension has also begun to penetrate like the user experience layer , Like the one mentioned earlier “ Aging test and fluency test ”, It is through writing and filling the mobile phone storage in the unified test environment of Master Lu Laboratory , Simulate the actual performance of mobile phones after a long time of use .

　　 thus it can be seen , The task of Master Lu laboratory in the past , It is more about collecting data and summarizing , And constantly improve the test model so that consumers can understand the hardware score ranking and performance of this intelligent terminal in their hands . thereafter , Master Lu lab will focus more on the experience level that users care about , Restore the product performance of users in actual use through testing , Become user experience “ Magnifier ”

　　 Master Lu is the supplier of data , Instead of “ Gunmen ”

　　“ A lot of people will think , A testing platform like Master Lu , There will definitely be manufacturers behind ‘ Gold master ’ To tamper with data . But I can make it clear here , The data used by Master Lu laboratory every time it releases a report , All are actually measured by users or laboratories , And these data can be reproduced .” He Jie told titanium media App.

　　 In Master Lu's release 2021 The annual financial report mentioned , The total annual revenue of the company is 3.38 One hundred million yuan , Among them, the revenue from online advertising services is about 2.04 One hundred million yuan , The revenue of online game platform is about 1.14 One hundred million yuan , The revenue from operating exclusive licensed online game business is about 1970 Ten thousand yuan , The sales revenue of electronic equipment is about 60 Ten thousand yuan , And announced that the operation of electronic equipment sales business has been suspended .

　　 You can see from the financial report that , At present, Master Lu's main source of revenue is still relying on PC Applications and mobile terminals App High permeability , Cashing through online traffic . He Jie said ：“ For a long time in the past , Master Lu laboratory is fighting with manufacturers , Try every means to test the product in a fair scenario , Because only objective 、 Effective data and report content , In order to bring users' trust and continuous sticky growth .”

　　 According to He Jie , Items such as anti-aging and screen testing , Master Lu will purchase from different channels in the market 3 Test products , On the one hand, it can cover different storage capacities 、 To configure , The other is to reduce the overall test error by increasing the number of samples .

　　 Master Lu laboratory is very clear about its own positioning , namely “ Product performance data supplier ”, In other words, its overall positioning is more inclined to the product “ measuring ” instead of “ review ”, It can also be found in its published report , The calibration of each product is a fraction 、 Hardware parameters and test results , There was no comment on it .

　　 The author found an interesting place when browsing the quarterly report of Master Lu's mobile phone ,“ millet 12 Pro” Ranked No. on the performance ranking 6 name , At the same time 39.55℃ The temperature of became the hottest Qualcomm snapdragon 8 Gen1 Mobile phone products . In the recent 1 Among the new products launched in, it was second only to Qualcomm snapdragon 888 SoC Sony Xperia PRO-I, This is very consistent with the actual feedback given by the consumer .

　　 Territory expansion , Become “ Test car ” platform

　　 In an interview with , He Jie also mentioned , In the future, Master Lu laboratory will gradually expand its testing business coverage , From the previous PC、 A smart phone , Then to the new electric bicycles and electric cars , Even those that have sprung up in the past two years VR/XR Track , Are also in the scope of observation .

　　“ Master Lu is in PC、 Represented by smart phones 3C It has gained high popularity in the field , But at the same time, we also noticed , At present, young users are paying attention to more and more fields , At the same time, there are many emerging fields or tracks in the stage of industrial transformation and upgrading that need attention .” He Jie said .

　　 For example, the electric bicycle industry , In the past, the hottest products in the market were concentrated in 1000~2500 Yuan's low-end products , The usage scenarios are simple short-distance travel , People are mainly concerned about the quality of products 、 life , For appearance design 、 There are not many requirements for intellectualization .

　　 But with the Mavericks 、 The rise of brands such as No. 9 , And the entry of new brands such as hello , The middle and high-end market of electric bicycles is gradually opening . Young users' demand for cars is no longer the most basic “ Just ride ”, Instead, I hope to be more intelligent in experience 、 More personalized in appearance , Even the interactive experience of many details is expected to be more perfect .

　　 He Jie mentioned ：“ We have noticed that the current state of the electric bicycle and even electric vehicle market is just like that of smart phones in previous years , Traditional brands are catching up with the trend , New brands can still find development opportunities . So for Master Lu Laboratory , We just want to bring all kinds of data and test information to users continuously , Help them build reference systems , Provide reference for choosing products .”

　　 After more than ten years of development, Master Lu , After Master Lu's laboratory system was gradually formed , From the past, a synonym of software , Gradually transform into a data supplier of test platform and product performance . In the past , The user knows through the computer PC Hardware , In the future, it is expected to pass a rich testing system , Fully understand the practical application performance of various types of intelligent hardware .