The founder has a debt of 1billion. Let's start the class. Is it about to "end the class"?

Once the advertisements were all over the Wangjing subway station , Now we are facing “ Class is over ” The risk of .

In recent days, , The negative news of the class is coming , Many media reports show , Let's start the class. Not only have we been in arrears with employees' wages for several months in a row , And recently, without informing the employees ,“ Cut off payment ” The current employees and some newly resigned employees 5 Monthly social security , There are even people forced to leave .

As the events began to ferment ,6 month 29 On the afternoon of Sunday , Founder fangyechang publicly admitted in a letter to the whole staff that the company was in a state of loss ,“ The cash gap every month is about 100 million ”, The dilemma of starting the class has been clearly seen .

Let's start the class. Can we continue the class ？

01

Start the class on your own

Although the class started in recent days “ Family scandal ” To be made public , But it has been in trouble for a long time .

last year 7 The month just announced the completion of 6 One hundred million yuan B1 Let's start the round of financing , Before and after the Spring Festival this year, layoffs began to be carried out .

Relevant reports show that , Let's start classes before the Spring Festival this year “ Business changes ” For small-scale layoffs , And clearly inform the laid-off employees that they have not “N+1”.

Until this year 5 month , It is more and more difficult to maintain the class, and finally started a large-scale centralized layoffs , The scope of layoffs is probably 30% about , Almost all the employees in the probation period received “ diploma ”.

However, this layoff did not bring the class out of poverty in the short term , On the contrary, too fast and too large layoffs have led to internal unrest in the company , Low efficiency ; In addition, the negative public opinion of the outside world continues , The company's revenue has plummeted , Get into a bigger dilemma .

After the layoffs at the class bar , The salary arrears of employees have also been exposed , There are employees who say , Self 2022 year 2 Let's start classes every month , Work 4 Months later, I only received it 1 A month's salary ; Some former employees said , When the company is downsizing , There is not even a buffer time , And no one answered the salary call on the resignation certificate .

Large scale layoffs and salary arrears in the short term are just the two most prominent problems at present , besides , It also faces the problems of defaulting on the amount of suppliers and students' tuition fees .

On the issue of supplier loans , According to the interface news , At present, the amount owed by the course promotion supplier is about 2 Million to 3 Billion , And the court has frozen tens of millions of Yuan due to arrears .

In terms of student tuition , since 2020 In order to attract students, we launched a scholarship class , Students should pay the fee before signing up , The institution will refund the fee after learning , But for now , This propaganda has become a cover .

Some students reported , School starts this year 3 The tuition fees of students have been in large-scale and long-term arrears since August , Although the company said it would be in 6 Settle all overdue debts within the month , But it was not until the 6 month 30 Japan , Many people have not received the tuition refund .

According to black cat complaints , end 7 month 5 Japan , Let's start the class. I've received 9119 Complaints , About eight of them are complaints about their tuition arrears , The amount is generally as high as 10000 yuan .

As negative news continues to be revealed ,6 month 29 Yechang, the Japanese side, issued an internal letter to employees , Admitted that the company is currently in a huge loss , And said he was also actively saving the company's business , And has been in debt through personal credit loans and other means 10 More than 100 million .

I can see you , It's hard to start classes now , And Fang Yechang, who wants to start classes and survive, is even more difficult .

02

Start the class in a hurry

2013 It was officially launched in, and the outbreak period is very special , In the past two years under the double reduction policy , Educational and training institutions fell down one after another , But the class has ushered in rapid development .

Relevant information display ,2020 year 8 month , Let's start the class and get Hillhouse venture capital 、 Ficus altissima capital 5.5 A hundred million yuan financing ;2021 year 7 Let's start classes in January and get it again 6 One hundred million yuan financing . meanwhile , from 2021 Arrive at the beginning of each year 2021 By the end of year , The number of employees at the class bar has also increased from 1000 People rise rapidly to 6000 people .

However , Review the development of the class , After finding the right position, it actually went on K12 Old road , It attempts to make its debut through multi domain curriculum coverage, crazy expansion and advertising , But many times the facts have proved , Such a rush for success obviously won't work .

since 2019 Beginning of the year , Start the class, decide to cut down offline institutions and start to develop online post , They began to invest a large amount of financing they got into business expansion . In the past, vocational education was carried out 、 Continue to develop on the basis of interest education 、 Enter the new field of Education . at present , Start the class, covering adults 、 occupation 、 Silver hair Education , Even financial intelligence 、 Tarot 、 Zhou Yi and many other courses .

While covering multi-disciplinary courses , Let's start the class and call in employees crazily , And in 2021 In one year, the staff of the company was changed from 1000 Expand to 6000, The number of employees in each department has doubled rapidly . And here's the interesting thing , Even if the current class has been overwhelmed , But according to company insiders , In this year 5 The day before the formal large-scale layoffs in August , Let's start the class. I'm still recruiting crazily , And originally planned to 8 Expand the number of people to 1 ten thousand people .

Expand the course in multiple directions 、 While recruiting on a large scale , The advertising of the class is more crazy .

stay K12 The major players gradually withdraw from the market 、 After giving up the advertising space , Let's start the class. We have inherited many advertising spaces , Start crazy launch , From the elevator to the subway station , From offline to offline , There are advertisements everywhere , It even covered the whole Wangjing subway station .

Relevant reports show that , Let's start the class. The monthly advertising cost reaches tens of millions of Yuan , Besides financing, the source of these expenses is the tuition of students .

Let's start the class in the early stage and pass “ Return after learning 、 Refund ” The propaganda of crazy pull new , Put the high tuition fees of students into marketing , But the extensive launch has made little profit , It also makes the class start at a loss . But even so , Start class and don't stop , Instead, continue to recruit new students , Try to fill the hole .

But clearly , Continuous innovation leads to increasing pressure on the maturity of the capital chain , I'm not only short of money , Also pull the staff and students into the water .

Trying to expand by burning money , This trick doesn't work for anyone , But I have no choice but to start the class. After confirming online education, I began to go astray . In the development of new fields , Compared with pursuing the rapid development of the great leap forward , What is more important is to consolidate the foundation in the early stage . And start the class, and start building tall buildings before the foundation is laid , Plus “ Double subtraction ” External influence of policy , It's easier to crash down if you start the class unsteadily .

And start class, can you learn how New Oriental can save itself by live broadcasting ？

in fact , Under the influence of the double reduction policy , The whole education and training industry is in a downturn , It is not easy for institutions to think of circles , After New Oriental's live broadcast , Live teaching has almost been bundled with New Oriental , It is difficult for another education and training institution to rise in the live broadcast platform . Want to be reborn from adversity , Start the class, and you need to think of a new way to play without burning money as soon as possible .

at present , There is not much time left for the class .