The best way to learn SEO: search engine

Study SEO  The best way is to use search engines every day . Most people have used search engines to find products every day 、 Services and information . What you need to do is expand your current SEO Use to cover searches related to your website . Just started searching , Start searching the web for keyword queries that you think should generate results for your website . In this way , You can learn at your own pace SEO, And pay close attention to your competitors .

Understand the intention

Search for self-study can let you know your search habits . This is the first time to try to learn SEO What I often miss . The focus is usually on page improvement and technical considerations — This is by no means unimportant — But if you can develop a trick , It's much harder to figure out what the searcher's intention is for a phrase , And more rewarding . This is something you can learn for free , Because there is no better learning method than simply viewing the results of various queries .

 

SEO Many of the best people in the world are YouTube Shared their views on . image SEMRush and Ahrefs Develop like this SEO Software as a service company , Already in their various YouTube Many of their insights and research have been published on the channel . If you happen to use these potentially expensive tools , You can also watch these YouTube Video to learn how to better use them .

see “ Expert management ”

It's like “ Expert twitter ” equally ,YouTube Experts are not ashamed to share their knowledge . Popular search engine news websites will regularly post on their own YouTube Interviews and interesting theme videos are posted on the channel . As new data and insights enter the debate ,SEO Many news in the world revolve around themselves . That's why I'm glad to see what experts are talking about today , And challenge your previous ideas . however , As always, , Have reservations about all information . Not all expert data is applicable to your situation .

 

Pay attention to the Forum , Or read the blog

Search engine optimization is a group of technicians , They can often find their store conversations in various search engine optimization forums all over the Internet . Just read some of these online conversations , You can learn a lot for free . If you don't want to visit the forum by yourself , Search engine Roundtable blog will collect many highlights , And provide it to you in the form of summary .

Go back and improve old content

Study SEO One of the best ways to do this is to do it every day . It seems obvious , But you will be surprised at how often a simple scan of old content will find past mistakes and improvement opportunities . With your SEO The growth of knowledge over the years , You will want to return and refine old content regularly . There is always something to be improved .

What to look for during the on-site audit

The whole article about on-site audit will be more appropriate , Because now we can cover basic knowledge . When browsing old articles , Please pay attention to the following points ：

• Is there anything out of date or no longer applicable ?

• Is there any page that can be improved for page optimization ?( for example , Put keywords in H2 In the title .)

• Is there an opportunity to expand some content ? It is always possible to add new information to expand the article , Add context , And usually improve the effectiveness and scope of the information provided . For some subjects , The more information, the better .

It is best to conduct on-site audit every few months .

Site specific search

Site specific searches are those little-known that always evade detection SEO One of the technologies . You can actually search only your domain's search engine . This means that you can see the effect of search queries without using any other tools . Not a perfect science , But it's a quick and easy way to get some insights .

 

You will get a search engine results page that only applies to your domain . If all goes well , The page you optimize for a given search query should appear in the first place . without , Then analyze the results and find out the reason . What's worse is , If you don't get any results at all , Then this may be a sign of other problems .( for example , The crawler robot may not be able to access your website for some reason ? If you are hosted by us , And think your website has not been captured , You can always contact real-time support .) perhaps , Search engines may see that the query has nothing to do with the page you want to appear .

As a warning , Please be patient . If the page is relatively new on your website , Then the search engine may not have captured and stored the page content . The crawling process may take some time . please remember , Those search engine crawler robots are scanning the whole network .

therefore , And SEO Everything else in the world is the same , Want to have patience 、 Perseverance and diligence , You will begin to see the fruits of your labor come true .

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