The next industry outlet: NFT digital collection, is it an opportunity or a foam?

introduction

2021 year 3 month , The artist Beeple cost 5000 Works made in many days 《 every single day ： front 5000 God 》, As the first pure digital artwork in the history of public auction , Christie's at the top auction house with a high 6900 Thousands of dollars （ About us 4.5 RMB ） It's a great deal , It has set a new record for the highest work sold in online auction ,NFT Start breaking circles , Draw attention from all walks of life .

NFT What is it? ？ The whole is called Non-Fungible Token, Non homogeneous token , A unique cryptocurrency token for representing digital assets .NFT Protected by the underlying blockchain , This means that ownership records are immutable , There is no need for a trusted third party , Its trading and ownership history is publicly visible and verifiable .

Since last year ,NFT The explosion of created one after another myth of sudden wealth .Twitter Founder's first tweet NFT sold 290 Thousands of dollars ; By the end of this year 5 month , Jay Chou's same style “ Boring ape ” series NFT Sold price 0.08 ETH rose 147 ETH, It has been turned over in a year 1837 times ; According to the NFT Go 6 month 21 Daily data shows ,CryptoPunks in the past 7 Daily trading volume exceeds 2000 Thousands of dollars , An increase of up 320%.

（ Picture source NFTGO, Data up to 2022 year 6 month 21 Japan ）

NFT Of “ Chinese ”—— Digital collection

In our country ,NFT There is also a more localized name —— Digital collection , At a time of great upward pressure on the economy ,NFT Digital collection industry as a new business model , It is also increasingly sought after by various industries , Making the digital collection a hot track , Set off a wave of cultural consumption .

But digital collections and NFT There are also essential differences , foreign NFT Based on the public chain , Open to all , Free to trade , And the contents of the collection have not been reviewed ; The domestic digital collection is based on the alliance chain , Most of them are built and managed by the government , Only open to nodes that join the organization alliance , Lower its financial attribute , The content of digital collections must be reviewed before they can be released on the chain .

And for regulatory reasons , All digital collection platforms have not opened secondary transactions , Only support personal collection or free transfer , Circulation is restricted , It also greatly reduces the risk of speculation .

But even so , Nor can it stop the enthusiasm of capital and players to enter . Huaxia Times reported , according to an uncompleted statistic , By 6 month 15 Japan , The number of domestic digital collection distribution platforms has exceeded 500 home . In sharp contrast to it is ,2022 year 2 month , The domestic digital collection platform is only 100 More than .

（ Figure source China times ）

In addition to financial attributes , Digital collections are also interesting 、 Sociality 、 Scarcity , It's popular with young people , And NFT Different , China's digital collections are more about brand marketing , And IP、 brand 、 Culture, etc . And realize the authentication and confirmation of digital content through blockchain Technology , It also has the value of appreciation and collection . Since this year , Bank 、 School 、 Enterprises have been involved in the marketing war with digital collections as the core . It is worth mentioning that , Xinhua News Agency last year 12 The first set of news digital collection was released in August , To some extent, it also reflects the official affirmation of the value of digital collections .

（ Figure source Sina Weibo @ The xinhua news agency ）

At present, domestic digital collection platforms can be divided into two categories , One is magic core and other domestic platforms , There are strict restrictions on the secondary market , The other is the platform launched by start-ups , There are few restrictions on secondary transactions , There is still room for hype .

in general ,NFT It is only half a year since digital collections have really attracted attention in China , In legal nature 、 The subject of Supervision 、 The way of supervision is not clear yet , There are also various chaos in the market , The business model is still in the exploratory stage . For players or enterprises , Is it more opportunity or foam ？

Let's talk together NFT Digital collection

For the above questions ,7 month 6 Japan （ Tomorrow evening ） 20:00, We have invited front-end technical experts 、 Tencent cloud TVP The teacher of desert poor autumn and the person in charge of Tencent cloud to letter chain Teacher Wang Leqing is a guest of the live broadcast room , Communicate and discuss with you .

In this live broadcast , They will discuss with you ：

What is? NFT Digital collection ？
NFT What is the current environment of digital collections , personal / How should enterprises accept recruitment ？
How to use it NFT Digital collections help the development of various industries ？

If you are eager to understand NFT Bring new fields 、 New opportunities , Then you must not miss this live broadcast ！

Add cloud Xiaozhu wechat ：tvp1215, reply 「NFT」 You can join this live communication group , You can communicate and interact in advance , And participate in the group interaction lottery ！

TVP Technology sleepless at night

TVP Technology sleepless at night —— Technology speaks freely , Sleepless at night . Focus on the latest 、 Hottest 、 The most concerned technical topic , Invite senior experts in various fields to have a dialogue TVP higher-ups , Deep analysis of technical principles , Insight into the trend of Internet technology , A spark of thought comes out of the collision , Light up the night of Technology .

Haoyun recommends — To the letter chain

Zhixin chain is a compliant open alliance chain built by Tencent based on domestic autonomous and controllable blockchain Technology , Many public trust institutions have been connected to the chain , Jointly provide security for society 、 objective 、 Fair technical services .

The goal of Zhixin chain is to build a compliance 、 Easy to use 、 Open underlying blockchain platform , Become China Web3 Blockchain operating system . Zhixin chain has rich practical experience in the field of digital collections , There is already music 、 art 、 Wen gen 、 High quality assets in different fields such as sports are on the chain , It provides a prosperous ecological foundation for the value circulation on the chain .