Beijing invitation media

Always the media   Invite the media face to face

As one of the most influential media , Television media because of its huge amount of information 、 The information is so extensive that it is called “ Explosive media ”. TV media has always played an important role in the publicity of enterprise activities

　　 Total media believes that compared with other media , TV media has the following advantages

　　 One 、 The authority of mainstream media 　　 Compared with network new media , As one of the traditional media , Has a long history , It's a more serious media . The news broadcast on TV must be strictly verified , It has higher authority in the eyes of the public . When information spreads on the Internet , Many people may doubt its authenticity , But if the television media , In particular, CCTV and provincial satellite TV reported , People will no longer question it . Timeliness and importance of information dissemination

　　 The information dissemination of TV media is relatively timely , Especially news reports . meanwhile , The news information broadcast by TV stations is more important after screening , It can help people filter out those unimportant news

　　 3、 ... and 、 The communication picture is intuitive 、 Understandability 、 vivid

　　 Compared with graphic information , TV media has both visual information , There is also audio information , vivid 、 vivid , And the influence of the picture is greater

　　 Beijing is the capital of China , It is also the headquarters of Chinese media , It is also the place with the most unimpeded information , Large number of media , The work is of good quality .

　　 that , What mainstream media are there in Beijing ？

　　 Invited by Beijing mainstream media , Beijing press conference invites media mode , What are the media in Beijing

　　1、 Network media ： Beijing Netease 、 Beijing People's Network 、 Beijing Xinhuanet 、 kwangmyong , Cctv.com , Beijing CNR 、 Beiqing. Com 、 qianlong 、 Beijing evening news 、 Beijing Morning Post 、 Beijing business daily 、 Today's headlines, etc

　　2、 television ： Beijing TV news report 、 Beijing TV Sports Report 、 BTV life report 、 Beijing TV financial report

　　3、 Video media ： Tencent video 、 Iqiyi video 、 Youku Video 、 Sohu videos 、 Potato video 、 Watermelon Video 、 Netease video 、 Baidu video 、 Phoenix video Sina video 、 First video, etc

　　4、 Newspaper media ： The Beijing evening news 、 The global times 、 Guangming Daily , The economic journal, , The economic times , China youth daily , Beijing daily 、 Beijing Morning Post 、 Beijing business daily 、 JINGWAH times 、 Beijing suburb daily, etc

　　 Four 、 It spreads widely , The audience is not limited by cultural level

　　 Television has already spread to thousands of households . men 、 women 、 Both the elderly and young people can get information without barriers by watching TV programs . These advantages of TV media make it a very popular and favorite media for enterprises . TV media often participate in more formal activities 、 A bigger feeling

　　 The first-hand information obtained on the street is accurate , It represents the opinion of the vast majority of people . therefore , Street interviews are widely used in market research 、 Reporters on the streets 、 In opinion polls or other relevant surveys . It is not only widely used , And it is random and representative . In the modern world , Street interviews are considered to be the closest to the truth

　　 After the new product is launched for a period of time , Enterprises will collect user feedback through various channels , Sort out and deal with some positive 、 Satisfied 、 Positive feedback , And publish it as a propaganda point

　　 In addition to the data research of the enterprise itself , The media will also be invited to the brand store 、 Interview consumers at distribution points and other places 、 Shoot and write press releases and videos , In order to improve the popularity and influence of enterprises and brands , Further improve product sales

　　 So what should media reporters pay attention to when conducting such street interviews

　　 Total energy media believes that there are the following points

　　I. Understand product performance 、 Advantages and other information

　　 Before the interview , Media reporters should first have a systematic understanding of the products mentioned in the interview , Including product release time 、 Product function 、 Characteristics and advantages, etc . Prepare interview scripts and interview questions in advance

　　 According to the research direction and publicity purpose of the enterprise , Make an interview plan . Prepare your opening remarks and ask questions before the interview . In his speech, , You need to state your identity and purpose briefly , And persuade the target person to accept the interview

　　 3、 ... and 、 Appropriate clothing and complete interview equipment

　　 When conducting street interviews , Dress properly , Conform to the identity of media reporters

　　 We also need to prepare interview equipment according to the needs of enterprise publicity . Graphic media need to carry a recording pen and camera ; Video media requires cameras and microphones , And arrange the camera responsible for shooting to interview

　　 Four 、 Choose the right interview time and interview object

　　 The time of street interview should not be too early or too late . Choose a busy time , But don't choose rush hour commuting

　　 When selecting respondents , Don't choose people who seem to be in a hurry for the interview , For example, office workers who rush to work 、 Parents who rush home or pick up their children 、 The old man and so on , They are usually rejected . Try to choose people who look laid back and friendly during the interview

　　 When selecting interviewers , We also need to pay attention to the comprehensive type , Including men and women , Covering different age groups and occupational types

　　V. Determine yourself before the interview

　　 Before the interview , Media reporters first show their reporters' identities to the interviewees , They can make the logo of the media or the platform of the media platform , To gain the trust of the interviewees . 6、 ... and 、 Be gentle during the interview , The language is simple and easy to understand

　　 Always maintain a gentle attitude during the interview , Clarify questions when communicating with respondents , Guide the respondents to express their feelings and opinions on the brand and products completely and clearly .

Always the media www.fabupingtai.com

The simplest way is to directly invite the offline media to interview face-to-face , Most efficient ！