Smart regulation enters the market, where will meituan and other Internet service platforms go

The theory of intelligent relativity

Author Chen xuanbin

The change of times , Driven by digitalization, we are constantly ushering in new changes .

recently , At the press conference of major application achievements of digital reform in Zhejiang Province , The market supervision bureau of Zhejiang Province mainly introduced the “ Zhejiang takeout online ”, A third-party digital supervision system specially built for the takeout industry . According to introducing , The system can run through the platform 、 merchants 、 The kitchen 、 Delivery 、 Riders, case handling management and other scenes , Realize the whole chain closed-loop management for the whole industrial chain of takeout .

In a way ,“ Zhejiang takeout online ” On line , It will mean that digital rights are being handed over to the official , So where will Internet service platforms like meituan go ？

The intensification of digital contradictions

2020 year 9 month , One by 《 figure 》 Published in the column 《 Take away riders , Stuck in the system 》 Fire is all over the net . At the beginning of this article ,《 figure 》 Put forward a sharp question ,“ An industry that has created great value in a certain field , Why is it also a producer of social problems ？”

Along the lines of this question , The whole network triggered a heated discussion , And gradually lock the focus of contradiction in “ Algorithm ” above , This is the technical term that best represents the development of digital economy .

And then , Complaining 、 discuss 、 After a variety of voices such as statements , Meituan and other takeout platforms have given their own replies and measures —— Optimization algorithm and system mechanism , Give the delivery time to the takeout riders a little more . Since then , The voice and discussion gradually weakened .

In conclusion ,“ Algorithm ” Retrogression , The contradiction eased .

however , Whether this social problem has been solved ？ Obviously not .

The reason is , It is by “ Algorithm ” The determined industry rules are always firmly held by the platform . As long as this situation still exists , Then the social problems brought by the takeout industry are difficult to solve .

And behind this situation , There is a key logic that needs to be understood by everyone —— That is in the era of digital economy , At present, the common economic behavior has evolved into a multi-party trading mode , Instead of the original fixed bilateral trading mode .

Take takeout , There are no simple buyers and sellers in this industrial chain , But expand to become consumers 、 merchants 、 Rider 、 A multi-party mode in which multiple subjects such as platforms coexist .

Obviously , In this mode , Third party takeout platforms such as meituan are not strictly speaking “ Third party entity ”. They are also a member of the industrial chain , Regulate the industry by their algorithm mechanism , Obviously not .

If you want to regulate the development of the whole industry , Then we must let the independent 、 Strictly speaking, the third-party subject intervenes , And can supervise the industry by digital means . That is to say “ Zhejiang takeout online ” What is emphasized , Algorithm to Algorithm , Its core extension should be based on “ Third party systems ” Algorithm to “ The service platform ” Algorithm .

That's the only way , It is possible to truly achieve norms . It is worth mentioning that , According to official data , at present “ Zhejiang takeout online ” Implemented on “ Meituan takeout ”“ Are you hungry ” Two take out platforms 、29.33 Ten thousand businesses 、35.3 Ten thousand riders 、 average per day 400 Comprehensive treatment of 10000 takeout foods . Just “ Take out delivery time ” This problem , The system will also give a more reasonable delivery time by algorithm .

Now let's see , Several platforms are actively cooperating with the official system to build a new ecosystem . stay “ Zhejiang takeout online ” Behind the launch , It is precisely the underlying technology and data support provided by the Internet service platform . that , For the digital economy , This may be the beginning of a disruptive change .

Transfer of digital rights

Looking back “ Zhejiang takeout online ”, In addition to making a reasonable delivery time for takeout , The system also introduces the kitchen “AI On-Site Inspection ”、 platform “ Data portraits ”、 merchants “ Operational risk perception ” And other multi-dimensional functions and services .

thus it can be seen , The core of this system is “ regulatory ”, But it is not limited to “ regulatory ”, At the same time, it also extends multiple service paths . Many often need internet service platforms “ self-examination ”、 The content of management and service can be really taken over by the third-party digital system , Effective intervention .

such as , The supervision of the takeout platform on the hygiene of the merchants' kitchen can be further handed over to the official . at present , stay “ Zhejiang takeout online ” On the platform , Consumers can already log in to the platform to view the kitchen environment of various businesses . According to statistics , The platform has been connected “ Sunshine kitchen ” merchants 8.42 Thousands of families , Correct the kitchen problem 5044 individual , Deal with illegal businesses 184 home .

that , This is actually an attempt of smart regulation to break the digital privilege of Internet service platforms for a long time . future , As the intelligent supervision system becomes more and more perfect , Then we may see in the process of digital development , More rights 、 Services are handed over from the Internet service platform to the official digital system .

however , On the other hand , We also need to be clear , The smart supervision work around the country is still in its infancy , Around the construction of intelligent supervision platform , For Technology 、 Power and responsibility 、 technological process 、 The integration of services and other modules is still being explored .

similar “ Zhejiang takeout online ” There are not many complete systems , Shenzhen market supervision and Administration Bureau and Ping An smart city to build a smart food safety platform is a , The platform mainly adopts AI video / Image recognition 、 big data 、 The Internet of things （IoT） And mobile Internet technology , For the kitchen in various environments 、 Storage of ingredients 、 Processing room and other areas , Realize automatic real-time identification in the regulatory area 、 monitoring 、 Early warning and management of kitchen transportation 、 Storage 、 machining 、 Violations and risk factors in operation and other links .

From the perspective of Shenzhen's smart regulatory construction , At present, local governments and smart city service providers are more involved in the regulatory scene from the perspective of Technology , from AI、 big data 、 The Internet of things （IoT） And other technologies to promote the wisdom of the traditional regulatory process 、 Digitalization and networking , More services and functions in the future still need further extension and innovation .

Three ways of intelligent supervision

at present , Social subjects involved in intelligent supervision 、 Market players 、 Industry fields and activity scenes are extremely extensive , If we want to promote the comprehensive digitalization of the overall regulatory system in the short term , It is basically difficult to achieve . We can only cut in from various sub areas or specific scenes , Gradually use AI、 big data 、 Cloud computing and other cutting-edge technologies .

In the process ,“ Intelligent relativity ” By summarizing the practices of all parts of the country , It can be divided into three specific objects .

One 、 Deployment of intelligent supervision terminals for fixed scenarios .

This is a relatively common way of supervision at present . In the merchant kitchen 、 Processing room 、 Installed in fixed scenes such as operation room AI camera 、 Intelligent terminal devices such as intelligent sensors , Monitor and record the operation in the scene in real time 、 Environment and personnel flow , So as to do a good job of supervision , It can also force businesses to pay attention to various health conditions .

Except Zhejiang 、 Outside Shenzhen , Hainan is building “ Transparent kitchen ” engineering , Monitor specific units through similar terminal installations 、 organization 、 The kitchen environment of the institution , And connect to cable TV set-top boxes in every household 、 On mobile phones and other terminals , So that people can view the kitchen environment in real time , Realization “ National supervision ”.

Now , With the upgrading of intelligent terminals , With the help of AI Algorithm 、 The empowerment of image recognition and other technologies , This mode has also been greatly improved . adopt AI Patrol mode ,AI The automatic recognition system will read and recognize the behavior of the staff in the kitchen , In case of non-compliance ,AI Photos will be automatically generated and pushed to the merchant side 、 Regulatory authorities , So as to improve the effectiveness of supervision .

Two 、 Construction of intelligent traceability system for specific products .

With the Internet of things （IoT） Technological development , More and more commodities are endowed with unique digital bar codes , So as to realize the production of products 、 Storage 、 distribution 、 Logistics transportation 、 Market inspection 、 Data collection and tracking in various links such as the sales terminal , And then constitute the production of covered products 、 Storage 、 sales 、 The supervision system of the whole life cycle of circulation and service .

at present , Inspur is actively cooperating with China Academy of information and communication , Rely on industrial Internet logo to analyze national top nodes （ Chongqing ） Build a quality code platform , Build traceability system through quality code application , Bring every commodity into digital management , So as to realize intelligent supervision .

On the packaging of many goods , We can all find a digital barcode , By scanning the code, you can see the information of the commodity from production to transportation and sales . Some even link with the supervision platform , Consumers can directly scan the code to feed back product problems , Further improve the overall supervision .

3、 ... and 、 Build a digital service platform for all kinds of subjects .

Today, , Many official digital platforms are not only open to enterprises , At the same time, it is also open to consumers . such as , except “ Zhejiang takeout online ”, also “ Food safety inspection ” etc. App, Consumers can download it in the app store , Log in to view all kinds of business or product information .

In the process , Many innovative services are also being carried out simultaneously . With “ Zhejiang takeout online ” For example , For consumers , Open the back kitchen environment of businesses to view ; For businesses , Assist in predicting business risks ; Facing the rider , Reasonably plan the delivery time with Algorithm , Avoid being occupied by the platform ; wait .

thus it can be seen , With the gradual improvement of the official platform , The digital service platform will further evolve into a social co governance platform , More social problems can be solved by relying on the digital application of the platform .

Conclusion

Last , With “ Smart regulation ” Look at , Digitalization has developed in an all-round way so far , With the smart city 、 The construction of digital government is becoming more and more comprehensive , We can see , More and more digital privileges are being broken . The original Internet service platform relies on the technical advantages to temporarily grasp or be granted the right 、 Responsibility is also good , Are gradually transferred to the official , And then promote the whole new business 、 New industries are becoming more and more standardized 、 Reasonable and fair .

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