Increase 900w+ playback in 1 month! Summarize 2 new trends of top flow qiafan in station B

- Introduction

Disgusted by users 、 The promotion effect is far less than that of ordinary works 、 See qiafan and quit And other promotion problems are faced by both brands and creators , High cost performance 、 High acceptance How to make the right meal ？ This article gives you the answer .

User experience minefield ： Oral hard broadcast

stay B standing , We are familiar with qiafan , It is usually implanted in a hard way .

Hard broad summary is Oral broadcast （ Fragments of product information ）, Show the promotion information and values to the audience in the most straightforward way .

Therefore, the advertising screen will be directly inserted into the work , also UP The main need to explain the promotion 、 Introduce the products intensively , will Occupy part of the video .

Although such an implantation method is simple and straightforward , however The exposure time of the product is short ,UP The host's oral broadcast is abrupt and has a serious sense of conflict with the work , It is easy to persuade a large part of the audience to withdraw at the moment of implantation , It will even cause public opinion disputes .

source - Fruit collection · Flying melon data （B Station Edition ）

Especially in the early stage of the work, it cannot be shown that this is a just meal video , In fact, what users want to see is the content , They were titled 、 cover 、 Introduction attracts , If you are smelled to have the suspicion of advertisement implantation , Most users will exit directly without choosing to continue watching , Very influential UP Mainly pull new retention and brand promotion effect .

To do so , Hard wide can also be low-cost 、 High conversion

The hard core is 【 Oral broadcast 】, If there is no oral broadcast in the whole video, can we reduce the impact of hard broadcasting “ Sense of betrayal ”？

But without oral broadcast , If you don't want to carry out high-cost production for promotion , How to maximize Amway ？ The key point to sum up is ： through .

There are two situations , First of all “ Product penetration ”.

With UP Lord 「 Dean neap tide 」 and VR As an example , In the works, the dean of Xiaochao is not right VR product 、 Any introduction to the software , But the product appears in the whole process , Is the core element of the work .

source - Fruit collection · Flying melon data （B Station Edition ）

But what is more important is the content of the work ： Play a game , Participants are familiar to fans UP The Lord's friends play together VR game . The most famous video content of President neap tide is “ Group games ”, So in this cooperation video, we still focus on group games , Ensure the viewing rate of fans .

So even qiafan's works , But it still has very attractive content , And the product is in the video Both “ Invisible ” It cannot be ignored , Naturally run through , Imperceptibly implant the user's mind .

Until the end of the video , Most users fail to find this is a promotional video , But users who have seen the video have learned VR The use effect of 、VR Game play and other information , This is it. 【 Products run through 】 The effect of .

source -B standing

Since the work The commercial atmosphere is weakened , It even has the effect of being hidden , Then on the premise of high-quality content , Naturally, it is spread with high efficiency .

The dissemination index of works is as high as 72.76（ Refers to the period of time , The total number of fans 、 The objective data dimension of published works is obtained by weighted calculation .） The playback volume even exceeds 726.41w, It can be said that it is rare in the near future Low cost 、 High-quality 、 Promotion video of Gaochuan .

source - Fruit collection · Flying melon data （B Station Edition ）

The advertising form throughout the product is obviously more suitable for the promotion of physical products , Mobile phone, for example 、 food 、 Beauty and so on , however Non physical promotion will be limited , such as APP、 Games etc. .

This is about the second form of hard broadcasting ：

Information runs through

With UP Lord 「 Brother Shuai Nong 」 Take the video cooperation with Alipay as an example , Alipay as a APP product , In the absence of entities , You can put it Split out some strongly relevant information , For example, software logo、 Product use, etc .

In the video, brother Shuai Nong continued the link of the signboard mural , The main color is Alipay logo Of Blue Mainly , A large area of color has strengthened the memory of the audience .

source - Fruit collection · Flying melon data （B Station Edition ）

besides , The content of agriculture, rural areas and farmers is UP Main account label , Rural cuisine is essential . Alipay is responsible for the payment amount in daily life APP,“ payment ” Is its biggest product use , therefore UP While cooking, the wife found that the salt was used up , Tell brother Shuai Nong to go 【 buy 】, This plot is a promotion point , It is an interlude of product information , follow-up UP Going to the supermarket to buy salt with Alipay completes the whole promotion .

With products “ Peripheral information ” Mainly , Integration runs through the whole work ,【 Blue 】、【 Buy 】 These two elements are combined to build a complete product information , And it does not affect the content process and fluency .

It can be clearly seen from the work data , The playback volume has reached 960.09w, More than three times the number of fans came to watch , And the interactive data are more than 10000 , Far exceed UP Master average .

source - Fruit collection · Flying melon data （B Station Edition ）

Brand words in the comment area 【 Alipay 】 occupy TOP3 The location of , Triggered a heated discussion , And product functions 【 Sweep code 】 Also become the user to play stem “ medium ”, It has gained positive public opinion , Also achieve effective brand promotion 、UP The Lord just got the way 、 The user experience is satisfied .

source - Fruit collection · Flying melon data （B Station Edition ）

The full text only says one thing , That's it How to do a good job of hard implant , Reduce the erosion of commercial atmosphere , Affect user experience and promotion effect , This is all UP The Lord is at the right time 、 Some concerns about brand launch .

Hard implant has advantages , That is relative to “ Custom made ” Soft broad , Hard broad The cost is relatively low , Yes UP Master Creative requirements are not high , however Extremely affect the effect of the work , This is the biggest pain point .

therefore Think from the perspective of the audience It is also helping to consolidate the brand 、UP The word of mouth and voice of the Lord .

Summarize the following two points ：

Achieve 0 Oral broadcast , No introduction , Don't force “ fed ”, Use products naturally in your works , Let the audience actively feel all product information imperceptibly .

Non entity promotion is more recommended to start with product information , The characteristics of multiple subdivisions run through the whole work , Reading a work is equivalent to piecing together product information .