Meanings and differences of PV, UV, IP, VV, CV

Original website ：PV,UV,IP,VV,CV Meaning and difference _IT A blog with a sharp blade -CSDN Blog

brief introduction

        This article introduces Internet operation （ product ） Common concepts in the industry , Include ：PV,UV,IP,VV,CV.

PV（Page View）

meaning

Page views

explain

Every time the user opens 1 A web page , Record 1 individual PV.

The user opens the same page many times ,PV Value accumulated multiple times .

It is mainly used to measure the number of web pages visited by website users .

It is one of the most commonly used indicators to evaluate website traffic .

UV（Unique Visitor）

meaning

Number of unique visitors .

explain

UV Value indicates access through the Internet 、 The number of natural persons on the traffic website .

        1 The same visitor visited the website many times during the day , Only calculated as 1 An independent visitor .

         The introduction of this concept , It is to divide the access data from the perspective of individual users .

How to mark users ?

1. cookie+uuid
   1. Judge client ( Browser ) Whether there is cookie, If it does not exist, allocate uuid And write cookie
2. IP
   1. use IP To mark users , Then the statistics come out uv The number will equal IP Count , Personally, I think it's a little strange , But I did read the relevant information and have this plan , This solution does not need to rely on cookie

IP（ Independent IP）

meaning

Independent ip Address .

explain

         finger 1 Different use in days ip Number of sites visited by users of the address .

         same IP No matter how many pages you visit , Independent IP It's only recorded as 1.

         A visitor （ Use an account ） Use multiple devices （ The Internet ） Visits can be counted as multiple IP, The same IP Using different accounts will count as multiple UV.

        IP Focus on the difference between network addresses ,UV Focus on reflecting the differences of visitors .

VV（Visit View）

meaning

Number of visitors .

explain

         It is used to record how many times all visitors visit the website in a day .

         When the visitor finishes all browsing and finally closes all pages of the website , Then completed a visit .

         The same visitor may have multiple visits in a day , Cumulative number of visits .

remarks

Another way of saying it is ：VV（Video View, Video playback volume ）

In a statistical period , The number of times the video was opened .

CV（Content Views）

meaning

Number of content playback .

explain

         In a statistical period , The video is opened , And the positive content of the video （ Except advertising ） The sum of the number of successful plays .

         Due to the loss of some users during advertising , therefore CV＜VV.