What is the biggest problem that fresh e-commerce is difficult to do now

With the development of fresh e-commerce industry , Lead warehouse 、 Cold chain logistics 、 The high cost of food preservation , As well as loss incentives to attract customers , Are increasingly becoming the main factor restricting its profitability .

One 、 From the layout of fresh e-commerce , Although the front warehouse ensures the end distribution , But its high operating cost is also an indisputable fact .

The emergence of front end warehouse fills the market gap between large supermarkets and small convenience stores , Try to satisfy “ Complete goods + Last mile ” Consumer demand for . But compared with supermarkets , The category of front warehouse is insufficient ; Compared with convenience stores , Its operating costs are higher , In addition, fresh food needs refrigeration and fresh-keeping equipment , There may be the problem of low income and high cost .

generally , To meet the needs of ordinary families, at least 1500 individual SKU, At present, most front-end warehouses cannot meet the needs of ordinary families SKU Bearing capacity , More than 10000 SKU Compared with large supermarkets . Instead of providing a wealth of commodity categories , It is difficult to catch consumers , It is more difficult to guarantee the income .

Two 、 From the perspective of transportation and preservation , The high cost of cold chain logistics and food preservation , It is also a big pain point that puzzles the development of the industry .

According to the data of the cold chain Committee of China IOT , At present, fruits and vegetables in China 、 meat 、 The refrigerated transportation rates of aquatic products are 35%、57%、69%, The average refrigerated transportation rate in developed countries is as high as 90% above , In addition, the upstream cold chain transportation “ Chain breaking ”, Transportation costs and high consumption of food materials are constraints , Fresh e-commerce can choose to expand costs and improve the level of cold chain logistics , Or bear the loss that low-quality fresh food cannot be sold , Both need a lot of money .

3、 ... and 、 From the perspective of attracting consumers , Price war 、 Engage in all kinds of preferential activities , It also puts a lot of burden on fresh e-commerce .

Fresh products are what consumers need , People naturally prefer to buy at affordable prices 、 High quality products . And products in process 、 In the case of service homogeneity , Fresh food e-commerce also has to rush to buy within a limited time 、 Seckill activity 、 A group deal 、 Full reduction of red envelopes and other forms to attract customers . But long-term loss trading , How can enterprises ensure the positive circulation of the capital chain ？

All in all , Whether it's the layout of the front bin 、 Cold chain logistics and the improvement of fresh-keeping technology , Or the preferential measures to retain consumers , Are big cost investments without sufficient short-term returns . Facing the general pain points of the industry , As the most favored head player , HEMA and daily Youxian are also constantly improving themselves , Try to find a solution that suits you , from “ Burn money ” Out of the red sea .