Shell product written examination related

UI：User Interface The user interface   UED： User Experience Design User experience design  

IxD：Interaction design Interaction design

sem Search engine marketing , english Search Engine Marketing, It is based on the way users use search engines, taking advantage of the opportunity of users to retrieve information, to pass marketing information to the target users as much as possible .

seo Search engine optimization , english Search Engine Optimization, Refers to through the site optimization and repair and site optimization , So as to improve the website keyword ranking and the exposure of the company's products .

PRD The document focuses on the function and performance of the product （ namely “ Product needs ”） Explanation

        Android The four components developed are ： Activities （activity）, Used to represent functions ; service （service）, Background running service , No interface rendering ; Radio receivers （Broadcast Receive）, Have the courage to receive radio ; content provider （Content Provider）, Support multiple applications to store and read data , amount to database .

1. Activities

Android in ,activity It's the essence of all programs , The flow of all programs runs in activity In ,activity It's one of the most frequently encountered by developers , It's also android One of the most basic modules . stay android In the program ,activity A screen that generally represents the screen of a mobile phone . If you compare a mobile phone to a browser , that activity It's like a web page . stay activity Some of them can be added Button、Checkbox Other controls , You can see activity The concept is quite similar to that of a web page .

Generally one android Applications are made up of multiple activity Composed of , These are many activity You can jump between them . for example , Press one Button After button , It might jump to something else activity, What's a little different from web jump is ,activity The jump between may return the value . for example , from activity A Jump to activity B, So when activity B At the end of the run , It might give activity A A return value . This is quite convenient in many cases .

When a new screen opens , The previous screen will be set to pause , And put it on the history stack . The user can return to the previously opened screen through the fallback operation . You can choose some unnecessary screens , because Android Will save the start of each application to the current screen in the stack .

2. service

Service yes android A component in a system , Follow activity It's about the same level , But he can't run it on his own , It can only run in the background , And can interact with other components .Service It's code without long life cycle of interface .Service It's a program , It can run for a long time , But there's no user interface . It's a bit boring to say that , Take an example . Open a music player program , If you want to surf the Internet , Then open Android browser , At this time, although you have entered the browser program , But the song didn't stop playing , It's playing one song after another in the background , In fact, this play is made by playing music Service Control . Of course, the music player Service You can also stop . for example , When all the songs in the play list end , Or the user presses the shortcut key to stop the music playing .Service It can be used in many applications , For example, when playing multimedia, the user starts other Activity, At this time, the program will continue to play in the background , For example, testing SD Changes in the files on the card , Or record the location change of geographic information in the background , And the service is hidden behind the scenes .

Turn on Service There are two ways ：

（1）Context.starService（）：Service Will experience onCreat  ——>onStar( If Service It's not running yet , be Android First call onCreat(), And then call onStar（）, So a Service Of onStar Can be called repeatedly ); If it is the caller who directly exits without calling StopService, The service will always run in the background . After the service is restarted, the caller can stopService Close the service . Be careful , Multiple calls Context.starService（） It won't be nested （ Even if there is a corresponding onStar（） Method is called ）, So no matter how many times the same service is started , Once the call Context.stopService（） perhaps StopSelf（）, Will be stopped .

explain ： Pass to starService（） Of Intent Object is passed to onStar() Method . The call order is onCreat——onStar（ Can be called many times ）——onDestroy.

（2）Context.bindService()： Service will experience onCreate（）——onBind（）,onBind Will return to the client a IBind Interface instance ,IBind Methods that allow clients to call back services , For example, get the running state of the service or other operations . This is the time to put the caller （Context, Such as Activity） Will be tied to the service ,Context Out of the , The service will call onUnbind——onDestroy Withdraw accordingly , Binding together is “ defend a place to the last man ” 了 .

3. Radio receiver

stay Android in , Broadcasting is a widely used mechanism for transmitting information between applications . The broadcast receiver is a kind of component that filters, receives and responds to the broadcast . A broadcast receiver can be used to make the application respond to an external time . for example , When the external event of call in comes , The broadcast receiver can be used for processing . When the download of a program is completed successfully , You can still use the broadcast receiver for processing . The radio receiver doesn't NotificationManager To inform users that these things have happened . The broadcast receiver can AndroidManifest.xml Register in , It can also be used in runtime code Context.registerReceive（） To register . As long as it's registered , When the event comes , Even if the program doesn't start , The system also starts programs when needed . Various applications can also be used Context.sendBroadcast（） Put their own Intent Broadcast to other applications .

4. content provider

content provider （Content Provider） yes Android Provides the third party application data access scheme .

stay Android in , The protection of data is very strict , Except to put it in SD Data in the card , What an application holds database 、 Documents, etc , No other direct access is allowed .Android Of course, it's not really going to make every app into one “ Isolated island ”, It has a window for all applications , This is it. Content Provider. The data that the application wants to provide to the outside world , Can be derived from Content Provider class , Packaged into a Content Provider. Every Content Provider All use one uri As a separate sign , Form like ：content://com.xxxxx. All apps look like REST The appearance of , But actually it's better than REST More flexible . and REST similar ,uri There can also be two types , One is to take id Of ; The other is the list , But implementers don't need to follow this pattern , to id Of uri You can also return list type data .

 

CPC advertisement （ pay per click - Click advertisement ）

CPC— English full name CostPerClick;CostPerThousandClick-Through.

CPS（ Pay Per Sale - Share by sales ）

CPS— English full name CostPerSales

CPA advertisement （ Cost Per Action - According to the number of registrations ）

CPA— English full name CostPerAction

CPM（ Pay per show - Pop-up window ）

CPM— English full name CostPerThousandImpressio

CPV（ Display advertising ）

Also known as rich media advertising , Pay per show

CPT（ Pay on time - Monthly advertising ）

CPT— English full name CostPerTime

SWOT analysis : advantage 、 Inferiority 、 The opportunity to 、 threat

HD:720P

FHD:1090P

QHD:2K The resolution of the

Q & A questions ： How to get the real needs of users ？

pick up information – > Sort out the statistics – > Analysis and summary – > Functional design – > Live verification

One 、 Ask five why

This method was proposed by Toyota , It is an important part of Toyota production system theory , Simply put, it's a question 5 Why , Then the nature of the problem will be exposed , This essential reason is what we call “ What a need ”. This method is also in lean management 、 Six Sigma is widely used in management practice .

Keep asking why , Can let the user filter the false demand continuously , Find the real cause of the problem , The advantage of this method is , You don't have to find real users , Even for yourself .

《 addiction 》 There's a story in this book about “ E-mail ” For example, please refer to ：

Question 1 ： Why use email ？

Answer one ： To receive and send information .

Question two ： Why receive and send messages ？

Answer two ： To share and get information .

Question 3 ： Why share and get information ？

Answer three ： To get to know her colleagues 、 friend 、 Family life .

Question 4 ： Why understand other people's lives ？

Answer four ： In order to know if you are needed .

Question five ： Why care about this ？

Answer five ： For fear of being abandoned by the circle .

Why do you ask five questions , The underlying real needs of users have emerged , It's the fear of being abandoned by the circle , This fear is what we need to grasp in designing this product , The design of the product needs constant reassurance 、 Lighten that fear .

If you don't keep asking , We are easily confused by appearances , What you always get is “ A faster horse ”, I didn't expect to build a car for users .

Two 、 User behavior can't be deceiving

The user's verbal commitment in the research behavior is almost meaningless , Because only behavior can reflect the real needs and ideas of users .

Liang Ning once cited such a case ： Sony plans to launch a smart speaker , Call on target users to investigate and discuss , Should the new product be black or yellow , The result of the discussion is that it is generally believed that it should be yellow , Finally, in order to thank the users , They said they could get a free speaker , As a result, everyone took away black speakers ……

Typical “ Vote with their feet ”, user “ Say no , The body is honest ”, But by observing user behavior , You can find the real need .

If you're not sure what users need , Then immerse with the user , Observe how users use products around users 、 What's the inconvenience of using it , Sneak into the user base and observe what users are talking about …… Only observe the actual behavior of users , Just iterating over our products 、 Marketing makes sense .

3、 ... and 、 Mining user descriptive content

Although most of the conclusions from the research are wrong , But it doesn't mean that research and interviews are worthless . We need to see the light from the clouds among the numerous research contents , Tap the real demand .

Descriptive content is what users really care about , For example, through research, users will tell you that you need “ A faster horse ”, So in this result ,“ Horse ” It doesn't matter at all , It is important to “ Faster ”, So you can build a car for him .

Descriptive content is directly related to the task the user wants to accomplish , Non descriptive content is often one of the many means to implement user tasks , We can selectively ignore .

Or you research women , It turns out that she needs a “ More moisturizing lotion ”, that “ emollient water ” The information is not important , Because users are not professional about the product , and “ More moisturizing ” That's the important message , Because it's directly related to the task she wants to accomplish , therefore , You can make her a more moisturizing lotion 、 Moisturizing cream is all right , As long as she can complete the task in her use scenario .

Of course, we can go on with the method mentioned in the first point ,“ Why do you need more moisturizing lotion ？”, The final answer may be “ Hope to look younger ”, Then your product ideas will suddenly broaden again , The core problem that users want to solve is “ How to make her look younger ”.

Conclusion

Through constant questioning “ Why? ”、 Observe user behavior 、 Three ideas for capturing user descriptions , You can effectively mine the real needs of users , Only grasp the needs of users / User insight , In order to make products and marketing invincible .

This paper starts from 6 This paper analyzes the shell to find a house from three aspects app, And its function design 、 Business model and operation strategy are summarized and considered .

 

One 、 Product information

1.  The product name ： Shell to find room

2.  Product introduction ： Shell is a collective rental housing 、 Bridal chamber 、 The secondary , Buy a house, sell a house, check the price of a house, find a professional real estate APP.

3.  Product experience environment

edition ：V1.3.0.1-V1.4.2

size ：49.4MB

Release date ：2018/07/12

Experience devices ： Huawei honor 8

Experience the environment ：Android 7.0,EMUI 5.0.1

Experience of time ：2018/07/16-2018/07/24

Experience the city ： Guangzhou

Two 、 Industry analysis

1. Background of China Mobile real estate service market

 

2. The current situation of China Mobile real estate service market

 

3、 ... and 、 Product introduction

1. Product structure

 

2. Product flow chart （ Take second-hand housing as an example ）

 

3. User analysis

3.1 User portrait

User age ,20 year -29 I'm old 8%,30 year -39 I'm old 48%,40 year -49 I'm old 36%,50 Over the age of 8%, It's not hard to understand ,30 After the age of , There's usually a certain amount of savings , And married or planning to get married , More need to buy a house . and 50 Life tends to be stable after the age of 15 , There's not much incentive to buy a house .

User's gender , At present, the proportion of men is much higher than that of women , achieve 73%, Compared to the rest of the chain app The proportion should be high , This may be because the opportunity for shell users to surge is to advertise through the World Cup , The reason why the proportion of men watching the world cup is much higher than that of women .

 

User region , The top five cities are Beijing , Shanghai , Shenzhen , Chengdu , tianjin , It's all cities where house prices are rising fast , In short supply , There are naturally many users who want to buy houses and pay attention to the housing supply .

 

3.2 Core users and mainstream users

Core users ： Often go up to consult the users of housing ; Users who go up to sell houses

Mainstream users ： Users who often go to see the source of houses ; Users who often go to the encyclopedia Q & A

3.3 The user needs kano analysis

Basic needs ： Browse the list , Contact an agent

Expected demand ： There's a lot of real housing ; Can quickly find their own housing , Recommend agents who are familiar with the housing resources in the community

Excited demand ： Save time and effort to complete the whole process from finding a house to buying a house

Four 、 Product analysis

1. Version information

①

edition ：V1.4.2

size ：49.7MB

Release date ：2018/07/20

Update instructions ： The home page is brand new , More efficient ; The navigation area expands , Service, new experience of finding a room ; Changchun supports the function of selling houses

②

edition ：V1.3.0.1

size ：48.98MB

Release date ：2018/07/06

Update instructions ： The home page recommends you to expand the number of restaurants ; Listing details page broker booth optimization ; Changchun online consulting broker function ; Add new house price change and open subscription reminder ; New buildings, telephones and IM The strategy has been upgraded ; Shell decoration officially launched

2. Function point analysis

2.1 Massive housing supply

Shell as a platform to integrate the chain home and other channels of housing , Chain home will be settled in shell as a brand . Before the shell goes online, the chain has been laying out , If the chain home is 15 year 3 In May, we acquired Deyou real estate to build a franchise model , Later, he acquired Baichuan Zhonglian and others .

At this stage, compare the housing supply of Beijing and Guangzhou , New housing and second-hand housing , Shell and chain home have similar housing supply , In terms of renting , The number of shell houses far exceeds that of chain houses . This is because shell is the first rental platform to find a house , This year, 4 month 27 Japan shell leasing quality alliance established , The platform has attracted more than 500 A brand apartment has entered , Later, the second-hand housing platform will be opened one after another , And in terms of new houses, because , The transaction process of a new house is very different from that of a second-hand house . New housing developers usually need to create an atmosphere of information opacity .

2.2 VR Live view of the house

VR Real view is the highlight function of shell to find a house , open VR housing resources , Load the page to show cooperation with Rushi , It takes time to load , But when the network environment is good , The waiting time is acceptable , go in VR Real scene , It's real , Very smooth operation , Easy to move up and down the floor , Click on the title at the top to drop down the information of the house supply , Click to see more details and you'll return to the details page of the listing . There will also be a map in the upper right corner showing where you are in the housing market ; In the map, you can also click to show the houses 3D Models and house plans . Click Settings , You can open the ruler , It will show the width and height of the target .

 

In the lower right corner of the second-hand house is a broker icon , You can call , Voice consultation and voice introduction service , This is provided by the professional broker team of the cooperation platform ; The lower right corner of the new house is also a broker icon, but you can only click on the icon to make a phone call ; Only some single family apartments in some cities have VR housing resources , In the lower right corner is the brand icon , It has the function of voice introduction service .

First of all, this function can help the shell gain the user's trust and attention , Because chain home has been selling real houses , After opening the platform , It's easy to introduce fake houses and low-level brokers VR It can increase users' trust in the platform , It can also screen out the houses with good quality through the user's operation behavior .

Secondly, buying a house is a business involving many professions and complicated processes , So although users already have a lot of information online and offline , But their decision-making cycle usually takes three months , It's not the end of two or three sets of houses , And now people buy houses farther and farther away , The cost of seeing a house is getting higher and higher ,VR House watching can't replace offline house watching , But it can reduce the cost of customers to see the house .

But I've read an article about the whole process of user experience before VR The House report , When it comes to online and offline, there is a certain gap , First, the online environment does not reflect the surrounding environment ; Second, shell is a leasing platform , It is more likely that online information and offline communication information are not synchronized .

 

Looking for a house is a process that needs to consider many factors , If you want to add shells VR Reflect the function of the surrounding environment , It's a bit of a pushover , Because the surrounding environment is composed of many factors , Every tenant has a focus , To meet the requirements of all users, the cost of manpower and capital will be great , But you can use other ways to meet the needs of users, such as comment function for single family apartment , Let's see the agent 、 Tenant , Comment with the users who are shown .

Online and offline information is not synchronized , We need to increase the access threshold and training for brands to enter the platform , Increase the audit mechanism for housing information ; Set up a scoring system for brands in residence , Take the non synchronization of online and offline information as a dimension standard and so on .

Now? VR The proportion of housing supply is still relatively small , Guangzhou 2 More than ten thousand second-hand houses have only 7 Set is VR housing resources , For the time being, there is no room to rent VR housing resources , New houses before the list 190 There are 50 set VR housing resources , The new house has a total of 936 Suite source , It is estimated that 26%VR housing resources （ Due to the 2018/07/19）. Although at this stage VR The proportion of housing supply is still relatively low , however VR Housing is constantly updated , Every day we see the proportion rising .

hear , Lianjia Rushi has spent 2 Billion , Time consuming 2 I've been doing it for years VR Research and development , At present, it has entered the stage of large-scale acquisition , You can shoot every day 10000 Suite source , By the end of the year, we will realize the National 30 Multiple cities 、70 Ten thousand second-hand and rental houses and 3500 It's a new building VR present .

2.3 Search for

Shellfish find a room and let the search function out alone tab, As a first level page , This page , In fact, it is the combination of precise search and fuzzy search on the same page , Corresponding to the user with a clear purpose and the user without a clear purpose with only a general direction . First of all, we can see that the number of shell houses is very large , So provide multidimensional search criteria , Make the search more accurate .

Combine search pages rather than just one search box , Need to click the drop-down to replace the new house, second-hand house type design to be brilliant . But it seems a bit wasteful to put search directly on the first level page , It is also suggested to combine the functions of searching and finding houses , Or place a map to find a room , More exposure to housing .

 

3. And the chain home network comparative analysis

3.1 Downloads

 

Android The number of downloads is pea pods 、 Application treasure 、 Baidu mobile assistant 、360 Mobile phone assistant 、 The total download volume of mainstream app stores such as Huawei app store . Chain home has been in operation for several years ,Android The total number of downloads reached 1.5 Billion , Last week , Chain family Android Downloads , It's a big change ,18 It's just a day's download 7 The highest day 131 ten thousand , The lowest time is 6 ten thousand , This could be operational promotion data , It's not a natural download .

Shell is only online this year, so Android The total number of downloads is only 1600 ten thousand , But the results are already good . In the past week, the daily download volume has reached a steady level of every day 15 All around .

IOS On the other hand, the total downloads of shells are lower than Android, Only 764 ten thousand , But the total number of downloads in the past week is similar to Android There are similarities 83 ten thousand , And far more than chain home IOS Nearly a week, nearly a year 37 10000 Downloads , It can be seen that IOS The download momentum is good .

The shell looks for a house from 6 month 14 Since the World Cup began, the average number of downloads per day has risen , From ten thousand to more than one hundred thousand . It seems that advertising in the world cup is a wise decision for shell .

3.2 Basic function

 

Comprehensive, , Shells find houses and chains app The function coincidence rate is very high , Pages are similar or even the same , At the present stage, only those who have already been online are looking for shells VR There is a difference between housing supply and chain home , But the shell will be on-line in the future for other additional functions , Such as decoration, etc .

3.3 Comparative analysis of some functions

3.3.1 Housing recommendation

Home listing recommendation is reflected in the two modules of listing topic and guessing you like , The content and form of the housing theme are the same as those of the chain home . Guess you like the second-hand house 40 Suite source , The new house recommends 8 Suite source , Rental recommended 30 Suite source . Chain home second-hand housing and new housing recommended 8 set , Rental recommended 20 set . The same user should recommend the same source library , Because the houses recommended by the two platforms are almost the same , And the presentation style , Second hand house and new house are consistent with chain house , Renting is a little different , More than one offer .

The shell page is updated, but the house supply is not , But like chainers , When the page is updated , The results will change .

 

 

3.3.2 Map for a room

Chain home also has this function , Compared with chain home , The shell's map house finding function is slightly weak , You can click in through the map in the middle of the home page , And then second-hand houses , Bridal chamber , The rental list page can be accessed to the corresponding map search page , But the icon and location of the entrance are inconsistent . And chain home in addition to the above entrance , There is also an entrance in the first screen of the home page .

The basic function of map house finding is the same as that of chain home , It can be based on urban areas , Business circle , Second hand housing in the community , New and rented houses . There are two ways to find a second-hand house in the subway , There is only one way to find a new house or rent a house by subway . Search and filter on the map at the same time . Map for a room , The interaction is very smooth , Mobile map houses load smoothly , Faster . After clicking on the community on the map , The list of houses pops up half screen , Slide up the list from half screen to full screen , This interaction is very good .

 

Looking for a house on the subway , Users can find houses through subway lines or subway stations . But there's a slight flaw in the interaction , After clicking the community, the half screen content of the housing list will pop up , But hit the back button , It's not half screen , It's getting out of the subway and back on the map .

If you come across an area with a lot of houses , Users can only move the map on half screen to select other cells , Or move the map to find a blank space and click , Exit half screen and continue to search , This interaction is unreasonable . It is suggested that the list of houses should be put away when users move the map , Or add hidden buttons to the listing .

 

Different from the chain home, the shell in the new house module has a function to help me find a house . Click in , Users fill in your budget 、 House type 、 Area 、 Special requirements , Click Submit , But there is a less humanized problem , The contact information displays the phone number of the current account by default , And the number can't be changed .

 

3.3.3 Housing estimates

Chainers and shells work the same way .

There are two entrances to housing appraisal , The first entrance is in the front page , The second entrance is in the selling sector - Click on home valuation .

Compared to chain home , The valuation of shells is more prominent , After comparison, I think the shell function page is more concise , More focused , The process is simpler .

The shell function process only takes two steps , Chain home needs three steps .

The page where information is entered , Chain home needs to input more buildings , The age of Architecture , The type of building , The characteristics of housing supply , In fact, the last three elements are usually in the residential information corresponding to the real estate dictionary , In principle, there is no need to fill in , And like the type and age, it's very difficult for ordinary users to fill in , Compare and input the same information in shell and chain respectively , The result is exactly the same , All are 758 ten thousand , It can be seen that the four information that chain home needs to fill in has little influence on the system's judgment of house prices , So it's better to delete the less important elements , Like a shell .

Results page , Shell than the chain home more housing analysis part , It can be seen that the language of the analysis is well matched , But the content has a certain reference value , The historical average price is also added , And put the subscription button at the bottom of the chart , It's better than the chain home directly displaying the subscription valuation effect .

The value of shells is still very accurate , Look at the introduction , The function of housing evaluation is combined with neural network ,gbdt,hedonic, Random forest and other algorithms , Modeling massive real transaction data of housing supply , And then estimate the market value of the house .

Horizontal comparison with other platforms , Only soufun.com has the function of housing evaluation , But the comparison is not as accurate as shells . There is also a website specializing in house price data, called house price website , The price calculated inside is similar to that of chain home , Relatively accurate .

It can be seen that there are certain technical barriers to this valuation function , There are gimmicks .

 

 

3.3.4 The shell index

Chain home is the same as shell function page .

There is no price channel in Guangzhou , Only in the home page shows the average price of housing prices in Guangzhou and yesterday's chain home Trading Volume .

The house price channel in Hangzhou was opened , The layout is simple , Two charts . One is the general price trend , One is the trend of supply and demand . The price trend chart compares the average listing price of the whole city with the reference average price of the whole city , Comparing the data of chain home with the data of the whole city can only reflect the data credibility of chain home , I wonder why it doesn't show the average price and the number of transactions as other platforms do , The supply and demand trend chart is quite novel , But I don't see the value of this watch , Because the number of times to watch and the number of new houses are not the relationship between supply and demand , The number of times to take a look is definitely much greater than the number of new houses .

I think this page is a bit sensational , For novelty and novelty , The two charts are compared with transaction data that can't be collected by other platforms , But these two charts don't reflect a lot of valuable information . But I have to say that the data is very real , It can also be seen that chain home has massive data , Collected a lot of data not collected by the platform .

In addition, the average price of the chain home is also a guiding role , The price is quite accurate , Change is stable , It won't be the same as anjuke every day , Always ups and downs . But the price of the chain home community will be slightly lower than the average price in the sales source, and sometimes it will be lower 10%-20%. Is the logic of the average price of the community need to continue to optimize .

 

3.3.5 Real estate knowledge

One h5, Chainers and shells are the same .

 

5、 ... and 、 Business model

Shell housing is located in the technology driven quality living service platform , We are committed to aggregating and empowering high-quality service providers in the whole industry , Create an open and cooperative industry ecology , Provide second-hand housing for consumers , Bridal chamber , Rent a house , A full range of residential services such as home decoration and community services . Lianjia.com will enter shell to find a house in the form of brand , It is different from the vertical self support mode of chain home network , Shell is to share real housing resources with massive information and enabling advantages , Attract intermediary companies and brokers .

1. cost structure ：

Labor cost ： Operating costs （ Such as platform management and control ）, Information teams all over the world ;

expand B End ： Early profit transfer agency company （ Ten for one advance , Set up a real housing security fund ）, Foster intermediaries and brokers （ If a city doesn't have an entry company that meets the standards , Shellfish will think about getting internal agents out , Shellfish give support to the Fund ）;

Product and system development costs ： Product development and platform construction and maintenance costs ;VR House source collection ;

Advertising expenses ：  Shell's top priority is to increase platform traffic , So it's going to pay a lot of money to promote , Like social software promotion , Website promotion , Offline promotion （ World Cup advertising , Subway station posters ） etc. .

Pay the broker a commission ：ACN Cooperative networks , Make sure that different brokers contribute to the transaction , Will get the corresponding performance , Instead of the previous way, only the broker who makes the final order can get the Commission .

2. Business model and profit source ：

A shell is equivalent to a B2B platform , The platform brings traffic to businesses 、 To promote a deal , Charge for transactions and services . If provided VR Housing Service , Data and information （ Building Dictionary ） service , Chain home system operating system and so on .

6、 ... and 、 Operational strategy

1. Set up a quality leasing platform , Open real estate data , Comprehensive coverage of individual and institutional operation of rental housing , Also set up the threshold of real housing .

Users' favorite houses have passed big data 、 Artificial intelligence and other advanced technologies, the whole process of dynamic screening , To ensure the real existence of all the houses on the shell platform 、 The real price 、 The real thing is renting , And the operator is real , Use real pictures .

at present , The platform has attracted more than 500 A brand apartment has entered , Quality Alliance launched , Youke Yijia  、 Longhu Guanyu 、 freely 、 Rubik's Cube 、 Beautiful house 、You+、 Happy 、 tontru 、 City home 、 Gulfstream, etc 10 Brand apartments become the first members of the alliance .

2.VR Blessing user experience , With VR As a selling point . This is a VR For the first time, technology has been used on a large scale C End app On , Brought a lot of attention .

3. advertisement

At this stage, the most urgent task for shells is to obtain traffic , Increase exposure . Shellfish spend a lot of money in the World Cup advertising still has a certain role . As can be seen from the following demand map , During the World Cup , Shell is looking for a room source Related words , The most relevant ones are “ The relationship between shellfish's house hunting and chain home ”“ Fighting fish ”“ youku ”“ The world cup ”“qq mailbox ”“ Baidu ”“ Baidu Encyclopedia for finding a house with shells ”.

“ The relationship between shellfish's house hunting and chain home ”“ Baidu Encyclopedia for finding a house with shells ”“ Baidu ” Because of shells come from Yu Lianjia and shell app With chain home app Page display homogenization brings traffic ;“ youku ”“ The world cup ” It's obviously because shells are advertised in the World Cup ; and “ Fighting fish ” Maybe it's because there are shell advertisements on Baidu's report page about fighting fish ; as for “qq mailbox ” There's no connection between the two for the time being .

 

On the other hand , Shell asked Wang Xuan to speak for her , Advertisements can be seen at all major subway stations , Besides, I also found Jeffery As a spokesperson for rental advertising ,Jeffery Young people will be familiar with , And renting 0 The main participants in this activity （ College students' ） Highly coincident .

reference ：

Tiger sniffing ：《 Why do chainers have to make shells ？》

Yi Guan ：《 Special analysis of China Mobile real estate service market 2017 year H1》

baidu index ：《 key word —— Shell to find room 》

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