What should we pay attention to when entering the community e-commerce business?

Affected by the epidemic , The scale of community e-commerce has been expanded rapidly , Community e-commerce for many people , It's not a strange word any more , at present , Many enterprises have carried out commercial activities of community e-commerce , that , What should we pay attention to when doing community e-commerce ？

1、 Set up operation supervision

Operating the store system involves many aspects , The operation of multiple roles , Want to run well , It is necessary to effectively supervise the work content of each link , Enterprises should set up standardized management standards , So that every link of operation can be effectively supervised , Reduce the error rate , And the whole community e-commerce business should be operated systematically , Do a good job in the integration of various resources , Realize the integration of online and offline development , It's better to be able to batch manage 、 Suppliers, grid stations and other resources .

2、 The choice of goods adheres to the principle of diversification and differentiation

Most of the commodities sold by community e-commerce are just needed commodities for residents' daily needs , Want to better build their own advantages , In the choice of goods at the same time to maintain diversity and diversity . Most of the main categories of community e-commerce are fresh products with high consumption frequency and just need ( vegetables 、 Fruits ), This kind of selection is not only easy, but also can reduce the purchasing pressure , But the disadvantages are also obvious —— Long term users are easy to lose , This requires operators to pay more attention to enrich their products , In addition to fresh eggs, milk and meat 、 Off season fruit 、 Import special products to maintain the long-term activity of users . For the problem of homogeneous competition in community e-commerce system , Want to maintain user loyalty , You need to have differentiation advantages , In addition to fresh food , Put it on the shelves ( department 、 Gadget 、 cosmetics )、 thing ( Green plants 、 Arts and Crafts ) And so on , Differentiate yourself from your competitors by building a comprehensive lifestyle shopping .

3、 Focus on customer resources

Community e-commerce takes the community as a unit , It has an important impact on the stability of store operation system resources , The team leader gathered consumers to build wechat group , Then share the product links of the store system in the group ; To guide consumers to place orders , After placing the order , Delivery by the delivery man . So in order to enhance the efficiency of shopping guide , Reduce the customer cost of community e-commerce , It's better to have certain customer resources , There is one 100 Wechat consumers with more than one person , Or it can be built 100 The ability of more than one wechat group .

4、 Focus on community maintenance

Community e-commerce operation is essentially the exploration of user needs , By investigating the needs of the residents in the community , Gather the shopping needs of the people around you , And then it's propaganda , Attract more new fans . Precise marketing to customers , Launch all kinds of preferential activities on a regular basis , Attract more fans to buy products . Therefore, to maintain the community is to provide after-sales service to consumers , This can be well reflected by the repurchase rate .

The two most important influencing factors of community e-commerce are products and users , Grasp these two key points , Can better maintain the operation of the community group buying system . If there are other doubts , You can communicate with us through private letters .