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Let digital manage inventory
2022-07-07 12:01:00 【Data plus cloud link_ Xiaogao】
The biggest feature of clothing is the number of yards and production , The biggest pain point of the clothing industry is broken code and overstock . Once there is a gap between output and market sales , All the hard-earned money turns into inventory products in the warehouse , This is the most common phenomenon in garment enterprises .
Men's wear industry : Clothing categories with relatively slow style changes , It seems that the risk of falling behind is relatively small . But the truth is , Smart consumers usually choose to buy Shirts during the season , Because at that time, there must be many brands will discount for inventory , And those big names , Also deal with the products of the previous few years in the hypermarket , Presumably, they are also facing great inventory pressure .
Women's wear industry : As the mainstream of clothing , Women's wear is more difficult , Women's style 、 Fabric updates quickly , Female consumers are not willing to fall behind . Women's wear enterprises can't even deal with the products they can't sell in the next year , Overstocked products pile up in the warehouse for longer , The more piles, the more . This is also the main reason for the lack of big brands in the development of Chinese women's wear .
Bra and underwear industry : Bra product ordering 、 The production cycle is long , The market must be predictable and forward-looking , But no one can guarantee that their eyes are 100% accurate . If the product warehouse is not enough , Once it sells well, it will be out of stock or code , Go to make-up production and miss the market , But once some products are unsalable , It will inevitably bring in a large amount of inventory .
To deal with inventory, we should talk about “ fast 、 malicious 、 accurate ” Three word decision , The recovered funds are the profits . In serious overproduction 、 The market is seriously depressed 、 Consumer psychology is more mature today , There are voices of discounts everywhere , Handling inventory is often consensual , Give me a discount , It will inevitably affect the overall image of the brand and the price system , Reduce customer loyalty to products , No discount , Clothing products are too easy to fall behind , Putting it in the warehouse will only depreciate more and more , Finally, it turns into a pile of waste cloth .
Set up special stores in shopping malls or set up specialty stores : Generally speaking , Some major shopping malls in large and medium-sized cities generally set up special stores , For some brands to sell goods at special prices , To attract customers .
As promotional gifts to customers and dealers : It can stimulate dealers to purchase more , As a more effective means of channel reward , But if it's not managed properly , It is easy for dealers to sell the special offers at will , Thus affecting the brand image , and , There are too many special offers , It will inevitably affect the sales of dealers' regular products .
Change circulation channels , Go to the wholesale market : There are many brands , On the one hand, go to large and medium-sized shopping malls 、 Sales channels of exclusive stores , On the other hand, the wholesale market management , And there is a big difference in the unit price of products , This is also their business strategy , Some old styles that are relatively unsalable are circulated from the wholesale market at a lower price , The monopoly system maintains a relatively stable price , Establish the overall image of the brand , because , Facing different levels of consumer groups , On the surface, it seems to have a relatively small impact on the brand , But the overall image and price system of the brand are easy to be disordered , It is also easy to cause contradictions between shopping malls and wholesalers .
Export to foreign underdeveloped countries : Such enterprises often need large sales energy , Have good export experience and ability . Or have a good cooperative relationship with foreign trade companies , The vast majority of garment enterprises do not have the ability to export , This method can only be adopted by a few large enterprises .
Inventory is a double-edged sword for enterprises , Too much may cause the backlog of funds , Make the enterprise unable to survive ; Shortage may cause production suspension , The product is out of stock , Influence reputation .
Now , As industrial 4.0 Coming of age , And the Internet 、 big data 、AI、 Application and development of Internet of things and other technologies , Clothing and textile industry in product production 、 Distribution channel 、 Remarkable progress has been made in product research and development .“ the 14th Five-Year Plan ” The textile and clothing industry will be based on the new goal of China's modernization development and the strategy of taking the domestic circulation as the main body “ Double cycle ”'sofastsoft.com' New pattern of development , Adhere to technology driven 、 Fashion leads 、 Based on the green oriented path , Take the independent innovation of science and technology and the adjustment of industrial structure as the core , Further promote high-quality development , Strengthen the industrial base , Optimize the industrial system .
Digitalization makes inventory management simpler , Purchase of products 、 check before acceptance 、 registration 、 Put in storage , Report loss 、 Return goods 、 Out of stock , A series of processes can be accurately controlled , One click to generate product data , Automatically generate accounting bookkeeping , Be accurate 、 On a real-time basis , Greatly improve the work efficiency . Managers can also view the inventory data through mobile phones at any time , Through the analysis of enterprise operation , The best inventory quantity can also be obtained , Let your enterprise stock less and less , Neither overstock funds , There is no trouble of having no goods to sell .
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