Wechat video Number launches "creator traffic package"

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Two days before , Wechat video Number internal test “ Pay to promote ” function , Officially called “ Creator traffic package ”, It is a traffic package specially encouraged by video number Youchuang , I'm very glad to , I sent some video numbers to Lu Songsong “ Flow coupon ”.

​ I take these traffic vouchers , Tested the launch effect . You can refer to ：

The flow coupon of the video number is very similar to the dithering of Tiktok , You can do it “ Intelligent promotion ” and “ Targeted promotion ”.

Intelligent promotion ： One stop promotion , No classification .

Targeted promotion ： According to the region 、 Age 、 Gender and other aspects of targeted promotion .

The following figure shows the effect of my targeted promotion ：

500 Flow coupon of , It's levered 1.7W Play volume 、60 give the thumbs-up 、2 Comments 、3 Attention

1000 Flow coupon , After targeted promotion, we got 3.3W Play volume 、354 give the thumbs-up 、5 comments 、13 Attention

There are also two traffic coupons that failed to promote ：

One is that the targeted area is only a prefecture level city , Too small ,500 The flow coupon of has been returned 380.

the other one 1000 Flow coupon , It is clearly approved , Also began to promote , But I don't know why ( The official did not give the reason ), The flow coupon will be refunded in full .

How to get a video Number traffic coupon ? Yes 3 Ways of planting ：

1 Video numbers encourage influential creators ( Including but not limited to celebrities 、 Professional creators 、 The media 、 The creator of government affairs ) in , The video number will evaluate the influence of the creator , A one-time coupon to encourage the flow of Youchuang .

2 According to the size of fans on the whole network , New authors with a higher number of fans , The more traffic coupons you may get .

3 Participate in activities 、 It is also possible to get free flow vouchers after completing the task .

At the end ：

The first feeling , This is the first step in the paid promotion of video numbers , Although it is now called “ Creator traffic package ”, However, it is not ruled out that the function of paying for traffic will be opened in the future .

The video delivery interface is very similar to dithering , If you've done buffeting before ,“ Creator traffic package ” You will also play .

The second feeling ：

Flow packet ? Ha ha ha , It feels like China Mobile 30 element 1G Traffic packages are all the same ,“ Traffic ” It has become a value-added product to sell , It means In the future, free traffic will become more and more difficult to obtain , Traffic isolation will become more and more serious .

Wechat video number has “ Creator traffic package ”、 Tiktok has dithering plus traffic packets 、 Baijia also has Baijia traffic package . Guess ,“ Flow packet ” Will it become a new profit point for Internet manufacturers ?

Source of the article ： Lu Songsong blog , Welcome to my account ！