Yuan Xiaolin: safety is not only a standard, but also Volvo's unchanging belief and pursuit

        I don't know if you noticed , In the brands we come into contact with everyday , Successful brands can always create distinctive labels for themselves , For example, Mercedes Benz luxury , BMW Sports , Or Volvo's safety .  

        For Volvo , Safety is the core value of this brand , Even at home CEO Dare to demonstrate in person , The performance of light wind and light clouds under the music is convincing , Maybe this is the intuitive feeling of Volvo ： Security 、 warm .  

        Unlock love only 3.0, Safety lies in daring to do and take responsibility   

        Yes , Volvo is a brand with temperature . stay 2020 year , Volvo cars proposed “ Love and life can't live up to ” The brand proposition of . In the post epidemic era , This powerful brand proposition has resonated with many people . In Volvo's view , Dedication and dedication to safety , Is the greatest respect for love and life . So in 2021 At the Chengdu auto show in , Xu Zhiyuan, who was a guest at the Volvo car booth, and the global senior vice president of Volvo Car Group 、 President and President of Volvo cars Asia Pacific CEO Yuan Xiaolin together “ Love and life can't live up to ” This topic is discussed . Under the sharp and frank question of Xu Zhiyuan , Yuan Xiaolin is also honest , Express it frankly and sincerely , It expounds Volvo's dedication to safety , Once again, we feel the common adherence of Volvo leaders from products to brands ： Protect love and life with your heart .  

        This year, , Volvo brand will only advocate consistent , It opens the love only and life can't be let down 3.0 edition .  

        President and President of Volvo cars Asia Pacific CEO Yuan Xiaolin said in public ： About security , Don't say onepercent , One thousandth , One in a million safety hazards must also be eliminated through testing . This is Volvo's core values , It is also our core competitive point .“ Security ” Not to say nice things , But to make every promise come true , Be worthy of your heart .  

        It is just like this to speak loudly , Let's believe in Volvo's eyes , Love and life can never be let down , This is also the criterion that Volvo has always followed in its nearly 100 year history . From the cage body and three-point seat belt that saved countless lives , Up to now, they are all standard CitySafety Urban security system , about “ Security ” Volvo has always been in awe , Safety is not just a standard , It is Volvo's unchanging belief and pursuit .  

        The personalities of the industry bigwigs are quite different , Take you to interpret the beauty of life   

        With the development of society , Volvo's understanding of safety has become more diverse . For example, not long ago Volvo car flagship SUVXC90 With brand ambassador Gao Yuanyuan 、 Brand best friend Luo Xiang 、 Xu Zhiyuan appeared together , Discuss what is “ Love and life can't live up to ”, Let us feel Volvo again XC90 Temperature and safety .  

        In the video , Round and round 、 Luo Xiang 、 Xu Zhiyuan, three famous celebrities, respectively interpreted what they thought “ Love and life ”.  

        As time goes by , Always keep elegant and calm GaoYuanYuan said ：“ The noise of the past goes and stops , Now I prefer gentle 、 Pure beauty that can be approached ”. Carefully observe Gao Yuanyuan and Volvo XC90, In a certain angle, their temperament is so consistent . The beauty of high roundness is as gentle as jade , Beauty full of power ; Also Volvo XC90 Scandinavian design also has such characteristics , It also shows the natural quiet power and elegant Swedish Royal design . It advocates the concept of nature and elegant temperament , In every contact , Let users feel the warmth of being taken care of .  

        And in the “ Frenchman Zhang San ” In the eyes of Professor Luo Xiang, the father of , Volvo XC90 Carry all the love and being loved . It's all about it CitySafety Urban intelligent security system XC90 It can provide security protection for all users , It's like a good lawyer , At ordinary times, it may be silent , But it will use the best protection , To help everyone to avoid harm , Whether you are sitting XC90 In the cab , Or with XC90 miss , Can feel Volvo's awe of love and life .  

        In the eyes of Xu Zhiyuan, who is sober in the world ,“ Real and free breathing , It is the innate instinct of every life .” The air that accompanies us all the time is very inconspicuous , But it has some extraordinary importance , Clearer air can make people have a healthy body and a clear mind . Volvo from northern Europe XC90 We also attach great importance to respiratory safety ,CleanZone Cleaning the cockpit can effectively improve the air environment inside the car . It is equipped with AAC Enhance the air purification system , Can effectively filter 95% Of PM2.5, Let the user breathe , More comfortable ！  

        Volvo XC90 Just a car , But it also carries Volvo's beautiful expectations for love and life , In this increasingly complex and changeable world , It is not easy to shoulder the trust of users , Volvo XC90 Respect for love and life is convincing . I hope you can also work with Volvo cars , Continue to witness all the beauty in life ！